Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Idea in brief : how Nespresso transforms renovation work into a marketing campaign
Sep19

Idea in brief : how Nespresso transforms renovation work into a marketing campaign

It’s been a long time since we lastly published an “Idea in brief” post. Nespresso gives us the possibility to close the week with one interesting idea that we spotted on the Champs-Elysées in August. Renovation works don’t need to be boring Nespresso is currently renovating its flagship store on the Champs Elysées. Rather than just closing it and losing their loyal customers, what they did was to open a temporary shop (which you...

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3D printing: interview of Le Fabshop’s founder
May21

3D printing: interview of Le Fabshop’s founder

In a previous post we dealt with the superb initiative of Le Fabshop to install a 3D printing popup sture in the middle of Paris, at the BHV Le Marais. We wanted to know more about the entrepreneur behind Le Fabshop and have interviewed the founder of the company : Bertier Luyt. IntoTheMinds : What were your top three motivations for starting your business? Bertier Luyt : I’ve always been an entrepreneur; I also have another activity...

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What does it cost to be a franchisee ?
May12

What does it cost to be a franchisee ?

The questions and myths around franchising are very present in the heads of entrepreneurs. Would-be entrepreneurs dream of creating a brand with the potential of launching a franchise, while others are interested in becoming franchisees. The question of the costs attached to the franchising concepts are however difficult to answer. Except if you take the time to do some market research and compare a 13 brands as we did below.  13...

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Innovations in the postal sector. Episode 4: returning online purchased goods
Mar26

Innovations in the postal sector. Episode 4: returning online purchased goods

One crucial challenge of e-commerce today is to manage the offline part, i.e. the delivery. Yet, not all customers order right from the first time; nor are they protected from malfunctions, defects, and the like. Getting returns right (and free-of-charge) has become a must for e-tailers as this impacts the overall customer experience. Read here the fourth episode of our series on innovation in the postal sector (you can access past...

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