Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
If you are addicted to your social media, it’s because you suffer of FOMO
Jan19

If you are addicted to your social media, it’s because you suffer of FOMO

A recent research (Blackwell et al. 2017) has investigated the antecedents of social media addiction. In other words, what makes us look at Facebook, Linkedin, Twitter dozens of times every single day. Five variables were tested : age, extraversion, neuroticism, avoidance, anxiety, and Fear of Missing Out (FoMO). The results, published in the per-reviewed journal “Personality and Individual Differences” show that only fear...

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Artificial intelligence: are algorithms biased by nature ?
Mar20

Artificial intelligence: are algorithms biased by nature ?

I attended a workshop at the Maastricht European Centre on Privacy and Cybersecurity where I met Prof. Alessandro Mantelero of Polytecnico di Torino. Prof. Mantelero is well known as a specialist in the protection of personal data, which has become a very important topic with GDPR. In his talk he was discussing among other things the biases of algorithms and highlighted the need to avoid them. Using examples from the insurance sector...

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What do buyers of online news content look like?
Apr22

What do buyers of online news content look like?

Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results have to be interpreted carefully. Most surveys deal with “purchase intentions”, which is not the same as “actual purchase”. You may well declare to someone you intend to buy something; but when...

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Make your ads more effective with this very simple tip
Feb13

Make your ads more effective with this very simple tip

I’m more and more interested in media and advertising and have recently read a lot to better understand consumer behavior when faced with advertisements. Today I’d like to offer you a lesson taught by researchers using eye-tracking to understand consumers’ reactions in front of ads. Exposure to ads is very brief As you may know exposure to ads is typically very short. It’s measured in milliseconds and researchers consider that people...

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Merchandising effect around Charlie Hebdo threatens brands
Jan16

Merchandising effect around Charlie Hebdo threatens brands

The wave of emotion following the attacks of Paris led to a very strange marketing phenomenon : people tried to sell stuffs related to Charlie Hebdo popped up online and offline to profit from the worldwide press coverage the event got. Last Saturday I was interviewed by RTL on this very topic and thought it might be interesting to put my reflexions on paper. Why are people trying to take profit of the event? Greed. There is only word...

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