Articles filed underConsumer behaviour

Price study: 6 methods compared to optimise your pricing strategy
By Pierre-Nicolas Schwab • 22 december 2025
How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.
- Research
Pricing: strategies, techniques, examples [Guide 2025]
28/04/25
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
- Strategy
Christmas 2022: the trend towards savings [Survey]
06/12/22
Christmas 2022 will be marked by inflation and savings. Households are planning to change some habits to cope with inflation and uncertainty. The surveys show 2 main changes: reduction of the "Christmas meal" budget (36% of French households) reduction of…
- Marketing
7 buying motivations to boost your sales!
By Pierre-Nicolas Schwab •28 november 2022
Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role…
- Entrepreneurship
Consumption in 2022: statistics, trends, growth sectors
By Pierre-Nicolas Schwab •13 april 2022
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds…
- Marketing
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The radical change in the profile of stock market investors [Research]
By Pierre-Nicolas Schwab •11 april 2022
Thanks to Covid young people have turned mainly to the stock market to invest their money. Beyond crypto-currencies, primarily abandoned by older investors, we can see that a fresh wind is blowing on the stock market. The younger generations are shaking up…
- Marketing
Physical commerce: free fall in store traffic [Research]
By Pierre-Nicolas Schwab •7 march 2022
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
- Strategy