Articles filed underConsumer behaviour
Repair market: expanding and full of opportunities
By Pierre-Nicolas Schwab •
The repair market is booming in Europe. Based on the latest statistics and studies we have conducted for industry players, we provide a comprehensive overview of this market in this article.
Dynamic pricing: when prices adapt to your profile in real time
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Non-alcoholic beverages: a booming market
While the alcohol market is in decline, the non-alcoholic market is showing impressive growth. In this article, we analyse the latest statistics to provide you with an overview of the trends in the different market segments.
Price study: 6 methods compared to optimise your pricing strategy
By Pierre-Nicolas Schwab •
How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.
Pricing: strategies, techniques, examples [Guide 2025]
By Pierre-Nicolas Schwab •
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
![Illustration of our post "Pricing: strategies, techniques, examples [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/pricing.jpg)
Christmas 2022: the trend towards savings [Survey]
By Pierre-Nicolas Schwab •
Christmas 2022 will be marked by inflation and savings. Households are planning to change some habits to cope with inflation and uncertainty. The surveys show 2 main changes: reduction of the "Christmas meal" budget (36% of French households) reduction of…
![Illustration of our post "Christmas 2022: the trend towards savings [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/noel-cadeaux-presents-1024x432.jpg)
7 buying motivations to boost your sales!
By Pierre-Nicolas Schwab •
Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role…
![Illustration of our post "The radical change in the profile of stock market investors [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/stock-market-investor-profile-120x90.jpg)
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/magasin_physique-120x90.jpg)
![Illustration of our post "What if business travel disappeared? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/business-travel-voyage-affaires-120x90.jpg)
