Articles filed underConsumer behavior
High-Protein Food Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
Quick commerce: Market analysis and outlook
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Valentine’s Day: Latest Statistics and Outlook for 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
The adult pacifier: a new marketing opportunity?
By Pierre-Nicolas Schwab •
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Kidults: analysis of a booming market
By Pierre-Nicolas Schwab •
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab •
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
