Articles filed underConsumer behavior
The adult pacifier: a new marketing opportunity?
By Pierre-Nicolas Schwab •
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Kidults: analysis of a booming market
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
Paper catalog: an underestimated tool in retail
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Why did the Hermès Birkin bag sell for €8.6m?
By Pierre-Nicolas Schwab •
In this article, I analyze and explain why the prototype of the Birkin bag created by Hermès in 1985 sold for €8.6m at Sotheby’s in July 2025.
Le Creuset: the marketing strategy to become a love brand
By Pierre-Nicolas Schwab •
In this article, we analyze Le Creuset's marketing strategy, particularly its diversification into items that are not, a priori, its core business.
Customer loyalty: cashback proves its worth
By Pierre-Nicolas Schwab •
Find out in this article how cashback programs influence customer loyalty. Based on a unique event in Germany in January 2025, the behavior of millions of customers was observed.
