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NPS soon to be abandoned by 75% of businesses?
Jun04

NPS soon to be abandoned by 75% of businesses?

For customer satisfaction specialists, this title is very enticing. The Net Promoter Score (or NPS), the star metric of customer satisfaction, will be abandoned by 75% of businesses by 2025. This prophecy is, in fact, the result of research put forward by Gartner. Problem: I don’t believe it at all, and I think it’s neither realistic nor very objective. crédits : Shutterstock Most large companies use the NPS First of all,...

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