Earn money by answering our surveys

Register now!
Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
5 ways to protect content creators from generative AI
Mar09

5 ways to protect content creators from generative AI

Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series of counter-attacks from the most threatened websites. I see 5 possible consequences in the medium term. I share my predictions below. Contact the Market Research Agency...

Read More
Google vs. ChatGPT: 3-2 for Google
Feb21

Google vs. ChatGPT: 3-2 for Google

Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google’s business model) are likely to be turned upside down. However, classic search should not be buried. On the contrary, in some contexts, classical search engines have advantages that...

Read More
ChatGPT: 1000 texts analyzed and up to 75,3% similarity
Feb16

ChatGPT: 1000 texts analyzed and up to 75,3% similarity

Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts generated by this artificial intelligence to answer this question. The results are surprising and challenge the promise of OpenAI. Find out in this article the results of our in-depth...

Read More
Writing an article using artificial intelligence: the top or a flop?
Apr29

Writing an article using artificial intelligence: the top or a flop?

This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and entrust your web content to artificial intelligence? All the answers to these questions are to follow. We’ve even prepared a comparison table to see...

Read More
Talking to the dead, the future of artificial intelligence?
Dec01

Talking to the dead, the future of artificial intelligence?

Deadbots are a new application of artificial intelligence. Personally, it scares me. Deadbots are chatbots that allow you to converse with dead people by imitating their responses. Their development is part of a more global context of virtualizing relationships and blurring the boundaries between the physical and digital worlds. Joshua Barbeau spoke with his girlfriend, who had died 8 years ago In August 2021, the San Francisco...

Read More
We forgive mistakes made by algorithms more easily than by humans
Nov26

We forgive mistakes made by algorithms more easily than by humans

Algorithms have taken over. They are in charge of making more and more decisions. More and more complex decisions affect all aspects of our lives. But algorithms are not perfect. They also make mistakes. So, a question arises: do we forgive algorithms more easily than human beings for the same mistake? Research from 2021 sheds new light on this question and provides essential insights into the ideal characteristics of algorithms and...

Read More
[Podcast] Fotonower introduces image recognition to the industrial sector
Mar31

[Podcast] Fotonower introduces image recognition to the industrial sector

In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of artificial intelligence. Today it is in the automobile industry (automation of claims processing) and the waste processing industry (automated sorting)...

Read More
Discover what artificial intelligence is with this 10-year-old child
Mar04

Discover what artificial intelligence is with this 10-year-old child

In the 7th episode of ” The Business World with Pierre-Raffaele “, Ségolène Martin, Kantify’s CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all, do companies need it?  Here are the 3 main themes that will be discussed in this video. Ségolène Martin explains with a lot of pedagogy what artificial...

Read More
[Podcast] How to augment your sales force using Artificial Intelligence
Feb17

[Podcast] How to augment your sales force using Artificial Intelligence

In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving into the insurance field. Adrian Pellegrini had caught my attention when he published an article on LinkedIn about the ” augmented salesperson “. It is...

Read More
[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin
Dec09

[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin

In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we will try to go beyond the clichés. We will, therefore, focus on the real added value of artificial intelligence in companies, but also on the difficulties that the launch...

Read More
What is artificial intelligence and how it may save humanity
Jun28

What is artificial intelligence and how it may save humanity

I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial...

Read More
Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

Read More