Oct16

E-commerce: 6 use cases for generative AI

Posted By Pierre-Nicolas Schwab on 16 Oct, 2023

Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).

Oct09

Veesual: generative AI at the service of e-commerce and fashion

Posted By Pierre-Nicolas Schwab on 9 Oct, 2023

Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.

Oct06

Product Information Management: ChatGPT changes the game

Posted By Pierre-Nicolas Schwab on 6 Oct, 2023

ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.

Jun12

ChatGPT plugins will revolutionize e-commerce

Posted By Pierre-Nicolas Schwab on 12 Jun, 2023

In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution that will find its finest applications in these plugins, whose power we’re just beginning to glimpse. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our...

May22

Shadow GPT: definition, risks, examples, statistics

Posted By Pierre-Nicolas Schwab on 22 May, 2023

The term “Shadow GPT” refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the employees are in this situation with security issues. Contact IntoTheMinds Survey Agency Shadow GPT: 7 statistics to remember 71% of French people know about generative AIs like OpenAI’s ChatGPT and Microsoft’s Bing. 44% of respondents use...

May12

Content creation: what future with ChatGPT? [Podcast]

Posted By Pierre-Nicolas Schwab on 12 May, 2023

Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That’s the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec, Laurent Vermot-Gauchy, and Fred Canévet. ChatGPT and content creation: the main ideas to remember ChatGPT competes with offshore SEO writers in the niche of low-value-added articles Experts can benefit from lengthy content enriched with illustrations and...

Apr24

ChatGPT: its answers are very similar [exclusive research]

Posted By Pierre-Nicolas Schwab on 24 Apr, 2023

ChatGPT has a surprising ability. If you press the “regenerate response” button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much so that even answers to different questions look the same! This confirms the first research we published on the subject. Today we further show that the less precise your query to ChatGPT is, the more similar the answers...

Mar23

ChatGPT: 4 sources of risk for inbound marketing

Posted By Pierre-Nicolas Schwab on 23 Mar, 2023

Companies that rely on SEO to find customers may need help with llead generation. After a few weeks of using ChatGPT and the new Bing, I look at the dangers of these conversational agents for companies using inbound marketing. Based on the search context, I have identified 4 issues likely to impact users negatively. Contact our agency for your inbound marketing projects Summary The opacity of the data used for training Wrong but very convincing answers Selection bias Risk to serendipity Conclusion The...

Mar09

5 ways to protect content creators from generative AI

Posted By Pierre-Nicolas Schwab on 9 Mar, 2023

Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series of counter-attacks from the most threatened websites. I see 5 possible consequences in the medium term. I share my predictions below. Contact the Market Research Agency IntoTheMinds If you only have 30 seconds Generative AI will have...

Feb21

Google vs. ChatGPT: 3-2 for Google

Posted By Pierre-Nicolas Schwab on 21 Feb, 2023

Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google’s business model) are likely to be turned upside down. However, classic search should not be buried. On the contrary, in some contexts, classical search engines have advantages that generative AI will never have. I researched 5 contexts...

Feb16

ChatGPT: 1000 texts analyzed and up to 75,3% similarity

Posted By Pierre-Nicolas Schwab on 16 Feb, 2023

Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts generated by this artificial intelligence to answer this question. The results are surprising and challenge the promise of OpenAI. Find out in this article the results of our in-depth analysis and what it means for the...

Apr29

Writing an article using artificial intelligence: the top or a flop?

Posted By Pierre-Nicolas Schwab on 29 Apr, 2022

This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and entrust your web content to artificial intelligence? All the answers to these questions are to follow. We’ve even prepared a comparison table to see everything at a glance. As you will see, the creative power of humans is...

Dec01

Talking to the dead, the future of artificial intelligence?

Posted By Pierre-Nicolas Schwab on 1 Dec, 2021

Deadbots are a new application of artificial intelligence. Personally, it scares me. Deadbots are chatbots that allow you to converse with dead people by imitating their responses. Their development is part of a more global context of virtualizing relationships and blurring the boundaries between the physical and digital worlds. Joshua Barbeau spoke with his girlfriend, who had died 8 years ago In August 2021, the San Francisco Chronicles published the story of Joshua Barbeau, a 33-year-old Canadian. Eight years earlier, the...

Nov26

We forgive mistakes made by algorithms more easily than by humans

Posted By Pierre-Nicolas Schwab on 26 Nov, 2021

Algorithms have taken over. They are in charge of making more and more decisions. More and more complex decisions affect all aspects of our lives. But algorithms are not perfect. They also make mistakes. So, a question arises: do we forgive algorithms more easily than human beings for the same mistake? Research from 2021 sheds new light on this question and provides essential insights into the ideal characteristics of algorithms and chatbots. Contact us for your data project If you only...

Mar31

[Podcast] Fotonower introduces image recognition to the industrial sector

Posted By Pierre-Nicolas Schwab on 31 Mar, 2020

In this podcast, Pierre-Nicolas Schwab welcomes Victor Reutenauer, the co-founder of Fotonower. After a doctorate in mathematics applied to database indexing, he embarked on an entrepreneurial career with the ambition of finding concrete applications for image recognition, a branch of artificial intelligence. Today it is in the automobile industry (automation of claims processing) and the waste processing industry (automated sorting) that the company has found its first openings. Its entrepreneurial background perfectly illustrates the flexibility needed...

Mar04

Discover what artificial intelligence is with this 10-year-old child

Posted By Pierre-Nicolas Schwab on 4 Mar, 2020

In the 7th episode of ” The Business World with Pierre-Raffaele “, Ségolène Martin, Kantify’s CEO, takes the time to explain artificial intelligence to a 10-year-old child: Pierre-Raffaele. What is artificial intelligence? What is it used for? And above all, do companies need it? Here are the 3 main themes that will be discussed in this video. Ségolène Martin explains with a lot of pedagogy what artificial intelligence is and what it can be used for...

Feb17

[Podcast] How to augment your sales force using Artificial Intelligence

Posted By Pierre-Nicolas Schwab on 17 Feb, 2020

In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving into the insurance field. Adrian Pellegrini had caught my attention when he published an article on LinkedIn about the ” augmented salesperson “. It is this concept of that I wanted to discuss with him, as...

Dec09

[Podcast] Promises and challenges of artificial intelligence with Ségolène Martin

Posted By Pierre-Nicolas Schwab on 9 Dec, 2019

In this week’s Podcast, we welcome Ségolène Martin, the CEO of Kantify, a company specialising in artificial intelligence, based in Brussels. Artificial intelligence has undoubtedly been one of the most popular subjects in recent months, but in this Podcast, we will try to go beyond the clichés. We will, therefore, focus on the real added value of artificial intelligence in companies, but also on the difficulties that the launch of such a project represents. In particular,...

Jun28

What is artificial intelligence and how it may save humanity

Posted By Pierre-Nicolas Schwab on 28 Jun, 2019

I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial intelligence. Even with this simple approach I found it difficult to nail...

Jan24

Retail innovation: smart shelves enable dynamic pricing

Posted By Pierre-Nicolas Schwab on 24 Jan, 2018

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive pricing (or “dynamic...

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