Articles filed underArtificial intelligence

Generative AI in the workplace: generational divide and HR implications
By Pierre-Nicolas Schwab • 5 october 2026
"Shadow AI" is a reality in companies. Employees use generative AI on a daily basis, and our study shows that this usage is largely unregulated. However, any framework put in place requires careful consideration, as it shapes your company's appeal and can influence your recruitment efforts.
- Research
Data centre market: 2026 figures and outlook
05/08/26
In this report, we present the latest trends in the data centre market. We offer an overview of how this market is evolving, as well as a focus on three specific markets: the United States, France and Germany.
- Data & IT
- Research
Conducting Market Research with ChatGPT: Good Idea or Bad Idea?
16/03/26
Can you really use ChatGPT for market research? In this article, I demystify this topic by showing you the limitations of ChatGPT. I also offer advice on using ChatGPT effectively and recommend a hybrid approach.
- Research
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •5 december 2025
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
- Innovation
Deadbots: chatbots that are not without risk
By Pierre-Nicolas Schwab •8 november 2024
Deadbots are a category of chatbots that offer the possibility of talking to dead people. The first of these were developed before the advent of ChatGPT, and in hindsight, they are not without their risks. I analyze them in this article and examine the question of criminal liability with them.
- Data & IT
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Is it still possible to innovate? The productivity challenge.
By Pierre-Nicolas Schwab •7 february 2024
In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.
- Entrepreneurship
- Research
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •16 october 2023
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
- Innovation