Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
What is artificial intelligence and how it may save humanity
Jun28

What is artificial intelligence and how it may save humanity

I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial...

Read More
Retail innovation: smart shelves enable dynamic pricing
Jan24

Retail innovation: smart shelves enable dynamic pricing

The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research: see also the example of SIAL in the food sector). This year one interesting innovation caught our eyes : smart shelves enabling personalized pricing Smart shelves for dynamic pricing We already discussed adaptive...

Read More