Articles filed underArtificial intelligence

Conducting Market Research with ChatGPT: Good Idea or Bad Idea?
By Pierre-Nicolas Schwab • 16 march 2026
Can you really use ChatGPT for market research? In this article, I demystify this topic by showing you the limitations of ChatGPT. I also offer advice on using ChatGPT effectively and recommend a hybrid approach.
- Research
Shadow AI: when artificial intelligence escapes corporate control
05/12/25
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
- Innovation
Deadbots: chatbots that are not without risk
08/11/24
Deadbots are a category of chatbots that offer the possibility of talking to dead people. The first of these were developed before the advent of ChatGPT, and in hindsight, they are not without their risks. I analyze them in this article and examine the question of criminal liability with them.
- Data & IT
Is it still possible to innovate? The productivity challenge.
By Pierre-Nicolas Schwab •7 february 2024
In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.
- Entrepreneurship
- Research
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •16 october 2023
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
- Innovation
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Veesual: generative AI at the service of e-commerce and fashion
By Pierre-Nicolas Schwab •9 october 2023
Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.
- Entrepreneurship
Product Information Management: ChatGPT changes the game
By Pierre-Nicolas Schwab •6 october 2023
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
- Innovation