We are always attentive to innovative retail design (read for instance our report on the recently opened Joe Sayegh store) and we found a store that is worth a visit .
Parici is an optician store located 14 rue du Bourg Tibourg in Paris.
The store caught our attention because of the dolls whose heads had been replaced by light bulbs. It encouraged us to enter the store (as you can see your store window is often your first marketing asset to attract new customers). A wooden structure has been conceived that fill up almost entirely the store, which creates a store-in-the-store impression. This structure is not only used for its decorative functions but serves also practical purposes since it supports the display of the glasses.
