1. Vivatech: tips for effective commercial prospecting

   By Pierre-Nicolas Schwab • 3 june 2024

   In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).

   

2. Lead generation beware of the backlash

   23/05/24

   I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.

   

3. Vivatech: 6 tips to prepare your visit

   21/05/24

   In this article, I give 6 tips for making your visit to Vivatech as effective as possible. If you aim to find customers, you should find plenty of useful tips in this article.

   

4. The 6 barriers to company transfers

   12/04/24

   Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

   

5. Streak CRM: honest feedback after 3 months of use

   05/04/24

   I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.

   

6. How to lose $840 by buying a B2B lead list

   By Pierre-Nicolas Schwab • 14 february 2024

   In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.

   

7. Is it still possible to innovate? The productivity challenge.

   07/02/24

   In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.

   

8. 6 good reasons for SMEs to conduct market research

   26/01/24

   Why conduct market research? This article presents 6 reasons why SMEs need to analyze their market.

   

9. 3 market research techniques to prepare for export

   19/01/24

   Seizing export opportunities can be quite simple. To maximize your chances, conducting market research beforehand is a promising idea to identify the best opportunities.

   

10. The 3 recurring problems facing B2B companies

    01/12/23

    The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.

    

11. Websummit: advantages, disadvantages, and opportunities

    27/11/23

    In this article, you'll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.

    

12. Local market research: a new free tool

    11/10/23

    A French trade association (U2P) launched a new interactive tool. This research tool can lay the foundations for local market research. We have assessed this tool. Find out in this article how it works, its benefits, and its limitations.

    

13. Veesual: generative AI at the service of e-commerce and fashion

    09/10/23

    Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.

    

14. Leto automates GDPR compliance [podcast]

    07/07/23

    Who would have thought that in 2023 it was still possible to get people talking about you (in a good way) thanks to the GDPR? Yet that's just what Leto, a start-up I invited on my podcast, manages to do.…

    

15. How to succeed in growth hacking? [podcast]

    09/06/23

    Everyone's talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It's also an opportunity to talk about DropContact, the company he founded,…

    

16. Alvo simplifies the transfer of companies [podcast]

    26/05/23

    The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative…

    

17. Skwad, a monetization platform for micro-influencers

    21/04/23

    In this podcast, I hosted Pierre-Adrien Giroguy, the founder, with his brother, of Skwad, a monetization platform for nano- and micro-influencers. The excellent magazine Challenges chose it as one of the 100 companies to follow in 2023. Pierre-Arien talks about Skwad's…

    

18. Omnichannel Marketing: why local retailers need to get on board

    10/01/23

    Just before New Year's Eve, a well-known pastry chef with an excellent reputation had prepared a catalog of his productions. They were all more tempting than the others. However, this catalog shocked me and allowed me to publish a plea…

    

19. 14 statistics to win the war for talent

    30/11/22

    The French recruitment industry is in the midst of a fierce war for talent. Indeed, the talent shortage and the empowerment of candidates over employers will be universal phenomena in 2022. These are the conclusions of research conducted with 350…

    

20. 7 buying motivations to boost your sales!

    28/11/22

    Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role…

    

21. Why and how to become a digital nomad?

    16/09/22

    Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one's personal and professional…

    

22. Look&Fin: n°1 in crowdlending in Belgium

    24/06/22

    Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin…

    

23. SiPearl develops the microprocessor for the European supercomputer

    20/05/22

    Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of…

    

24. War in Ukraine and energy crisis: companies remain confident

    18/03/22

    IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their…

    

25. Opendatasoft: the all-in-one platform for open data

    17/03/22

    In today's podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000…

    

26. 900.care: the solution that changes personal hygiene habits

    04/03/22

    900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However,…

    

27. Fairly Made: the Greentech that improves the impact of the textile industry

    17/02/22

    Fairly Made is a company with a mission to improve the social and environmental impact of the textile industry. To do so, Green Tech has developed two solutions: Fairly Made Impact: a SaaS platform that enables fashion brands to make progress…

    

28. Editions En Cavale: the children’s game publisher [Podcast]

    21/01/22

     En Cavale is a start-up from the Lyon area that has developed an innovative concept of games for children. Unlike computer games, En Cavale's ambition is to take our little ones off their screens and make them live adventures... by mail. When…

    

29. Ethik’Hotels: the platform for eco-responsible tourism [Podcast]

    14/01/22

    Ethik'Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her…

    

30. Goodvest: the promise of responsible investing [Podcast]

    17/12/21

    Goodvest is a start-up that offers responsible investment solutions. In this Podcast, its CEO, Joseph Choueifaty, talks about his entrepreneurial adventure and ambitions for Goodvest. He also explains how he inexpensively tested the market's interest in his idea before launching and…

    

31. Assurly disrupts the mortgage insurance market [Podcast]

    03/12/21

    Assurly is a company that belongs to the insurtech sphere, the meeting point between the insurance sector and technology. It brings an innovative vision to the real estate credit insurance market, and its recent fundraising (€6m) is a testament to its potential. We…

    

32. Coding Park introduces children to programming [Podcast].

    19/11/21

    Coding Park is an interactive platform that allows children to learn to code. Its two "masterminds," Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of…

    

33. Fundraising in Europe: only 8.1% women!

    08/11/21

    In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today's research goes deeper into the subject to understand which countries women are best…

    

34. How TaData allows Internet users to monetize their data

    05/11/21

    TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his…

    

35. Fundraising: UK and retail in the lead [Research 2021]

    25/10/21

    IntoTheMinds has analyzed 841 fundraisings announced by European start-ups between September 2020 and July 2021. Our results show that the retail sector has concentrated the most investments, that British start-ups dominate the ranking, and that fundraising has increased sixfold in…

    

36. Listminut becomes Ring Twice: the background of the rebranding

    20/10/21

    Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells…