Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
5 effective strategies to increase your user engagement!
By Pierre-Nicolas Schwab •
User engagement is a section of the customer experience. It comprises marketing practices that push customers to extend their use of a digital platform. We rely on verified scientific sources to properly apply its principles to present 5 good user…
What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
Google vs. ChatGPT: 3-2 for Google
By Pierre-Nicolas Schwab •
Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google's business…
Customer-centric approach: definition and 3 strategic axes
By Pierre-Nicolas Schwab •
Customer-centric approaches put the customer at the center of all business decisions. This means designing activities and processes to achieve maximum customer satisfaction in marketing. These strategies proved particularly successful for brands: our B2C statistics support this. In this article,…
Content curation: 6 key figures and 3 indispensable tools in 2023!
By Pierre-Nicolas Schwab •
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go…
ChatGPT: 1000 texts analyzed and up to 75,3% similarity
By Pierre-Nicolas Schwab •
Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts…
Lead scoring: its 4 benefits on sales performance
By Pierre-Nicolas Schwab •
Lead scoring proposes a different approach to customer acquisition. This method detects the proximity of a brand's prospects to the act of buying. It focuses on the "best" potential customers: this classification greatly simplifies lead management. Thanks to recognized scientific…
Early retirement: what do the French think? [Survey 2023]
By Pierre-Nicolas Schwab •
IntoTheMinds has carried out a survey of 2000 people in 4 different countries on early retirement. In this first article, we reveal the results for France. We want to isolate this country because of the strikes currently agitating the country…
Customer Lifetime Value: definition, calculation, and an example
By Pierre-Nicolas Schwab •
The Customer Lifetime Value (or CLV) is one of the best indicators to determine the value of a customer. It is very interesting to find the most profitable elements of its customer base. Nevertheless, the definitions of the concept differ…
Sensory marketing: definition, advantages and use [Guide 2023]
By Pierre-Nicolas Schwab •
Sensory marketing is about customer behavior. For advertisers, it stimulates customers' brain activity to generate positive feelings towards a product. It is a fascinating subject, as it teaches us so much about the psychology and meaning of advertising messages. In…
Referral marketing: definition, advantages, and strategic guidelines
By Pierre-Nicolas Schwab •
Referral marketing relies on a brand's existing customer base to increase its number of prospects. Companies identify their best "referrers" and encourage them to spread positive messages about their offer. This practice of word-of-mouth, under the influence of brands, is…
Stream your cooking with the Samsung connected oven: so useless
By Pierre-Nicolas Schwab •
Samsung introduced a connected oven poetically named Bespoke AI™ Oven at CES in Las Vegas in 2023. Equipped with a camera, it allows you, among other things, to broadcast live the cooking of your favorite dishes. This innovation forces me…
Shrinkflation: 4 strategies for brands to increase their profit margins
By Pierre-Nicolas Schwab •
The current period of inflation has anchored a word in the minds of all customers: Shrinkflation. Our analysis shows that 4 distinct tactics are followed by brands wanting to increase their prices without losing customers (the 3rd one is incredible).…
7 examples of viral marketing that have made the rounds on the web!
By Pierre-Nicolas Schwab •
Viral marketing is based on the massive propagation of content produced by a brand. It is a method that lends itself well to sporting events, just like ambush marketing. Moreover, it effectively promotes consumer goods and strengthens branding. But what…
How algorithms (and Tik Tok) influence content creation
By Pierre-Nicolas Schwab •
Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content…
Direct marketing: definition, advantages, and strategic objectives
By Pierre-Nicolas Schwab •
Direct marketing aims at getting as close as possible to the customers. It solicits them to obtain immediate answers to a given situation. This process relies heavily on target marketing since its purpose is to deliver personalized messages. Its advantages…
Marketing online: the practices of companies in 2023
By Pierre-Nicolas Schwab •
Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks.…
Remarketing: definition, advantages, and strategies [Guide 2023]
By Pierre-Nicolas Schwab •
Remarketing promotes customer conversion by encouraging brands to review their marketing practices. It is different from other marketing strategies because it pushes for personalized targeting. In this sense, it is similar to account-based marketing because of its propensity to segment…
Account-based marketing: 3 advantages and 3 strategies to adopt
By Pierre-Nicolas Schwab •
Account-based marketing is an alternative way of targeting customers. Rather than designing campaigns for the majority, it prefers to base itself on key customers. Thus, it is a process that takes the personalization of the marketing message to the extreme.…
Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
By Pierre-Nicolas Schwab •
The Lacoste flagship store opened in spring 2022 at 50 Avenue des Champs-Élysées in Paris. Lacoste occupies a commercial corner space that extends over 1600m². The whole universe of the crocodile brand has been reinvented with some interesting marketing innovations.…
M&M’s and wokism: analysis of the disappearance of the mascots
By Pierre-Nicolas Schwab •
M&M’s has just announced that it will withdraw its famous characters indefinitely. Accused of wokism by the American conservative right (Fox News), it is an important part of the "storytelling" of M&M's that disappears. These little characters that made the…
I kicked out a prestigious prospect, it was the right thing to do.
By Pierre-Nicolas Schwab •
Since 2021, the market research firm I manage has also proposed inbound marketing services. In the summer of 2021, we were approached by a well-known European institution as part of an even more well-known scientific program. The project's purpose was…
Marketing automation: definition, advantages, and platforms [Guide 2023]
By Pierre-Nicolas Schwab •
Marketing automation simplifies the life of brands. Its ability to relieve and strengthen companies' marketing and sales teams makes this process a must in sales prospecting. You need to use the right marketing automation platforms to implement it properly. MailChimp…
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![Illustration of our post "Sensory marketing: definition, advantages and use [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sensory-marketing-banner-1024x853.jpg)
![Illustration of our post "Remarketing: definition, advantages, and strategies [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/remarketing-1024x768.jpg)
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