Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Diversity at the top: analysis of French management committees
By Pierre-Nicolas Schwab •
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…
4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We'll also go over the exact definition of this concept, which is…
Content syndication: statistics, definition, and strategies
By Pierre-Nicolas Schwab •
Content syndication means publishing your content on a platform other than your own. This article proposes a complete definition of this concept with multiple benefits. On the one hand, content creators use it to increase their online visibility. On the…
5 ways to protect content creators from generative AI
By Pierre-Nicolas Schwab •
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series…
5 social media campaign ideas to engage your audience!
By Pierre-Nicolas Schwab •
In this article, we return to the best practices for a campaign on social networks. Here is how Airbnb, Coca-Cola, or Mastercard became masters of digital communication! After summarizing the most important statistics, we will present 5 good ideas for social…
ChatGPT and Bing won’t replace Google. Here’s why.
By Pierre-Nicolas Schwab •
According to Microsoft, 50% of online searches could be carried out via a conversational agent (Chat BOT) based on generative AI. But what if Internet users are not interested in this value proposition? Everything depends on Internet users' willingness to change how…
3 examples of social proof to convert your visitors into customers!
By Pierre-Nicolas Schwab •
Social proof is an ideal companion to increase your conversion rate. It consists in confirming the opinion of your prospects. Here, we help you better understand the definition of this concept with many merits. Customer testimonials, expert interventions, and case…
Declining podcast market: still a good inbound strategy?
By Pierre-Nicolas Schwab •
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to…
Local marketing: definition, advantages, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
Local marketing compiles a whole set of marketing campaigns on a limited geographical territory. It is based on the needs of local customers and seeks only one thing: to satisfy them! In this article, we will review the exact definition…
Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
5 effective strategies to increase your user engagement!
By Pierre-Nicolas Schwab •
User engagement is a section of the customer experience. It comprises marketing practices that push customers to extend their use of a digital platform. We rely on verified scientific sources to properly apply its principles to present 5 good user…
What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
Google vs. ChatGPT: 3-2 for Google
By Pierre-Nicolas Schwab •
Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google's business…
Customer-centric approach: definition and 3 strategic axes
By Pierre-Nicolas Schwab •
Customer-centric approaches put the customer at the center of all business decisions. This means designing activities and processes to achieve maximum customer satisfaction in marketing. These strategies proved particularly successful for brands: our B2C statistics support this. In this article,…
Content curation: 6 key figures and 3 indispensable tools in 2023!
By Pierre-Nicolas Schwab •
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go…
ChatGPT: 1000 texts analyzed and up to 75,3% similarity
By Pierre-Nicolas Schwab •
Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts…
Lead scoring: its 4 benefits on sales performance
By Pierre-Nicolas Schwab •
Lead scoring proposes a different approach to customer acquisition. This method detects the proximity of a brand's prospects to the act of buying. It focuses on the "best" potential customers: this classification greatly simplifies lead management. Thanks to recognized scientific…
Early retirement: what do the French think? [Survey 2023]
By Pierre-Nicolas Schwab •
IntoTheMinds has carried out a survey of 2000 people in 4 different countries on early retirement. In this first article, we reveal the results for France. We want to isolate this country because of the strikes currently agitating the country…
Customer Lifetime Value: definition, calculation, and an example
By Pierre-Nicolas Schwab •
The Customer Lifetime Value (or CLV) is one of the best indicators to determine the value of a customer. It is very interesting to find the most profitable elements of its customer base. Nevertheless, the definitions of the concept differ…
Sensory marketing: definition, advantages and use [Guide 2023]
By Pierre-Nicolas Schwab •
Sensory marketing is about customer behavior. For advertisers, it stimulates customers' brain activity to generate positive feelings towards a product. It is a fascinating subject, as it teaches us so much about the psychology and meaning of advertising messages. In…
Referral marketing: definition, advantages, and strategic guidelines
By Pierre-Nicolas Schwab •
Referral marketing relies on a brand's existing customer base to increase its number of prospects. Companies identify their best "referrers" and encourage them to spread positive messages about their offer. This practice of word-of-mouth, under the influence of brands, is…
Stream your cooking with the Samsung connected oven: so useless
By Pierre-Nicolas Schwab •
Samsung introduced a connected oven poetically named Bespoke AI™ Oven at CES in Las Vegas in 2023. Equipped with a camera, it allows you, among other things, to broadcast live the cooking of your favorite dishes. This innovation forces me…
Shrinkflation: 4 strategies for brands to increase their profit margins
By Pierre-Nicolas Schwab •
The current period of inflation has anchored a word in the minds of all customers: Shrinkflation. Our analysis shows that 4 distinct tactics are followed by brands wanting to increase their prices without losing customers (the 3rd one is incredible).…
7 examples of viral marketing that have made the rounds on the web!
By Pierre-Nicolas Schwab •
Viral marketing is based on the massive propagation of content produced by a brand. It is a method that lends itself well to sporting events, just like ambush marketing. Moreover, it effectively promotes consumer goods and strengthens branding. But what…
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