Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
A charter for 100% chatGPT-free content
By Pierre-Nicolas Schwab •
We shouldn't reject technology. But it is essential to understand its limits and to know how to stand back a little. For content creation, for example, ChatGPT has caused an earthquake. It has never been easier to create soulless, repetitive articles. If content creators…
Market Research: is ChatGPT reliable?
By Pierre-Nicolas Schwab •
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the…
ChatGPT plugins will revolutionize e-commerce
By Pierre-Nicolas Schwab •
In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution…
How to succeed in growth hacking? [podcast]
By Pierre-Nicolas Schwab •
Everyone's talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It's also an opportunity to talk about DropContact, the company he founded,…
ChatGPT plugins: a disruption for online food retail?
By Pierre-Nicolas Schwab •
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains…
What do Europeans truly think about their future pensions?
By Pierre-Nicolas Schwab •
It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated,…
Alvo simplifies the transfer of companies [podcast]
By Pierre-Nicolas Schwab •
The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative…
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Shadow GPT: definition, risks, examples, statistics
By Pierre-Nicolas Schwab •
The term "Shadow GPT" refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the…
Survey: all about sensitive issues
By Pierre-Nicolas Schwab •
Sensitive questions are a problem when it comes to surveys. They are synonymous with lower response rates and lead to larger margins of error. Therefore, it is essential to understand which questions may be sensitive and anticipate their consequences when designing your questionnaire.…
Online survey : how to reduce the Dropout rate
By Pierre-Nicolas Schwab •
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds…
Content creation: what future with ChatGPT? [Podcast]
By Pierre-Nicolas Schwab •
Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That's the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec,…
4 Factors to increase the participation rate in a survey
By Pierre-Nicolas Schwab •
How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors…
Villa Pinewood: the ultimate culinary experience [podcast]
By Pierre-Nicolas Schwab •
Regarding customer experience, one restaurant stands out: Villa Pinewood. Recently rewarded with a (double) Michelin star, I had its Chef and friend Thomas Cabrol on my podcast. We talked a little about cooking but mostly about the entrepreneurial approach and its marketing secrets.…
What factors most influence survey participation?
By Pierre-Nicolas Schwab •
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation…
The flagship store Zara on the Champs-Elysées: ultra-digital
By Pierre-Nicolas Schwab •
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara…
Diversity of the management committees of the 50 Largest French Companies
By Pierre-Nicolas Schwab •
In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of…
ChatGPT: its answers are very similar [exclusive research]
By Pierre-Nicolas Schwab •
ChatGPT has a surprising ability. If you press the "regenerate response" button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much…
Skwad, a monetization platform for micro-influencers
By Pierre-Nicolas Schwab •
In this podcast, I hosted Pierre-Adrien Giroguy, the founder, with his brother, of Skwad, a monetization platform for nano- and micro-influencers. The excellent magazine Challenges chose it as one of the 100 companies to follow in 2023. Pierre-Arien talks about Skwad's…
Content strategy: how to differentiate yourself from ChatGPT?
By Pierre-Nicolas Schwab •
At the time of ChatGPT, we must question our content creation strategy to differentiate ourselves. It is no longer possible to produce mundane content. It is imperative to create value for the reader at the risk of not having an…
ChatGPT and Midjourney Invent the future Louis Vuitton bags
By Pierre-Nicolas Schwab •
Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion.…
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
By Pierre-Nicolas Schwab •
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector!…
I tested the Fiat Metaverse Store
By Pierre-Nicolas Schwab •
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
![Illustration of our post "How to succeed in growth hacking? [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/growth-hacking-jpg.webp)
![Illustration of our post "Alvo simplifies the transfer of companies [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Germain-2021-2-Germain-Michou-Tonning.jpg)
![Illustration of our post "Content creation: what future with ChatGPT? [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/prediction-future-banner-1024x427.jpg)
![Illustration of our post "Villa Pinewood: the ultimate culinary experience [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/villa-pinewood-creation-1024x683.jpg)
![Illustration of our post "ChatGPT: its answers are very similar [exclusive research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/chatGPT-brain-cerveau.jpg)
