Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Can X /Twitter regain advertisers’ trust?
By Pierre-Nicolas Schwab •
Linda Yaccarino's appointment as head of Twitter marks a turning point, symbolized by the social network's name change (X). The new CEO's priority will be to restore advertisers' confidence. In France, 63.5% of advertisers have abandoned Twitter, whose revenues have fallen by 80%.
Electric vehicles: Too Many Variations in Charging Prices
By Pierre-Nicolas Schwab •
Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.
Retailers believe in the benefits of in-store digital
By Pierre-Nicolas Schwab •
A survey published in 2023 reveals retailers' expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Boulebar: the café-restaurant champion of customer experience
By Pierre-Nicolas Schwab •
Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.
Heatwave: what effects on development and Europe?
By Pierre-Nicolas Schwab •
The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.
In-store digital: customers want efficiency [Survey]
By Pierre-Nicolas Schwab •
According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what's at stake in these changes and how they came about.
Leto automates GDPR compliance [podcast]
By Pierre-Nicolas Schwab •
Who would have thought that in 2023 it was still possible to get people talking about you (in a good way) thanks to the GDPR? Yet that's just what Leto, a start-up I invited on my podcast, manages to do.…
Recruitment by co-optation: state of the French market [survey]
By Pierre-Nicolas Schwab •
Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies' recruitment strategies. Yet, while this method offers…
Pay the true price for your coffee at Albert Heijn [Nudge Marketing]
By Pierre-Nicolas Schwab •
Finding the right pricing is a tricky business. Even more so when price becomes a vector for behavior change, in other words, a "nudge." Dutch retailer Albert Heijn is currently experimenting with a rather original form of pricing that highlights the "real…
Shoplifting : is the future of retail 100% phygital?
By Pierre-Nicolas Schwab •
Walgreens, an American supermarket chain, has just opened a store in Chicago specially designed to prevent theft (see video below). The brand touts the phygital customer experience, but consumers need help getting used to it. Against a backdrop of widespread impoverishment and…
A charter for 100% chatGPT-free content
By Pierre-Nicolas Schwab •
We shouldn't reject technology. But it is essential to understand its limits and to know how to stand back a little. For content creation, for example, ChatGPT has caused an earthquake. It has never been easier to create soulless, repetitive articles. If content creators…
Market Research: is ChatGPT reliable?
By Pierre-Nicolas Schwab •
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the…
ChatGPT plugins will revolutionize e-commerce
By Pierre-Nicolas Schwab •
In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution…
How to succeed in growth hacking? [podcast]
By Pierre-Nicolas Schwab •
Everyone's talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It's also an opportunity to talk about DropContact, the company he founded,…
ChatGPT plugins: a disruption for online food retail?
By Pierre-Nicolas Schwab •
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains…
What do Europeans truly think about their future pensions?
By Pierre-Nicolas Schwab •
It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated,…
Alvo simplifies the transfer of companies [podcast]
By Pierre-Nicolas Schwab •
The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative…
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Survey: all about sensitive issues
By Pierre-Nicolas Schwab •
Sensitive questions are a problem when it comes to surveys. They are synonymous with lower response rates and lead to larger margins of error. Therefore, it is essential to understand which questions may be sensitive and anticipate their consequences when designing your questionnaire.…
Online survey : how to reduce the Dropout rate
By Pierre-Nicolas Schwab •
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds…
Content creation: what future with ChatGPT? [Podcast]
By Pierre-Nicolas Schwab •
Is there still a future for content creation and inbound marketing with ChatGPT and its clones? How to use ChatGPT wisely? That's the starting point of this Podcast, for which I invited 3 experts with several million visits on their respective blogs: Yann Gourvennec,…
4 Factors to increase the participation rate in a survey
By Pierre-Nicolas Schwab •
How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors…
Villa Pinewood: the ultimate culinary experience [podcast]
By Pierre-Nicolas Schwab •
Regarding customer experience, one restaurant stands out: Villa Pinewood. Recently rewarded with a (double) Michelin star, I had its Chef and friend Thomas Cabrol on my podcast. We talked a little about cooking but mostly about the entrepreneurial approach and its marketing secrets.…
![Illustration of our post "In-store digital: customers want efficiency [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-1024x768.jpg)
![Illustration of our post "Leto automates GDPR compliance [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/keep-calm-gdpr-jpg.webp)
![Illustration of our post "Recruitment by co-optation: state of the French market [survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/shutterstock_2070689711-scaled-e1688048891453-1024x431.webp)
![Illustration of our post "Pay the true price for your coffee at Albert Heijn [Nudge Marketing]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/true-price-albert-heijn-4-jpg.webp)
![Illustration of our post "How to succeed in growth hacking? [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/growth-hacking-jpg.webp)
![Illustration of our post "Alvo simplifies the transfer of companies [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Germain-2021-2-Germain-Michou-Tonning.jpg)
![Illustration of our post "Content creation: what future with ChatGPT? [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/prediction-future-banner-1024x427.jpg)
![Illustration of our post "Villa Pinewood: the ultimate culinary experience [podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/villa-pinewood-creation-1024x683.jpg)