Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
New pop-up stores project : weekly update #2
By Pierre-Nicolas Schwab •
As we announced last week we are finalizing an online initiative to store and maintain accurate and up-to-date information about the best pop-up stores worldwide. This initiative is a kind of POC (Proof Of Concept) to test our ideas to…
RFID technology used by Nespresso to enhance customer experience
By Pierre-Nicolas Schwab •
RFID technology has been around for some years now but its applications in B2C remained pretty scarce. In the B2B context it’s a little bit more popular although in most business contexts it’s still in its infancy or at the…
Delvaux and Dandoy associated in a co-branding initiative
By Pierre-Nicolas Schwab •
Let’s finish the week with a brilliant idea of co-branding launched by our beloved brand Dandoy in partnership with Delvaux. For those who don’t live in Belgium Dandoy is a century-old company manufacturing high-quality biscuits, and Delvaux a renown leather…
Online gambling : how has the market evolved since the opening of the market to competition?
By Pierre-Nicolas Schwab •
On May, 13th 2010 the law was passed to open the market of online gambling to competition. Two years after, how does the market look like? Prior to that date online gambling was forbidden in France and gamblers using Gilbratar-…
Where are we heading to with our consumption Society?
By Pierre-Nicolas Schwab •
I started re-reading Jean Baudrillard’ “La Société de Consommation” the other day, an essay that was written in 1970 and that contributed to Baudrillard’s fame. More than 40 years after its publication this brilliant essay remains accurate and descriptive of…
Mistakes to avoid when measuring in-store satisfaction of customers
By Pierre-Nicolas Schwab •
Measuring the satisfaction of customers in a point of sales has always been a challenge for retailers. Paper-and-pencil initiatives are usually launched to measure at a given moment, but until recently nothing was available to measure customer satisfaction continuously. Fortunately…
Pop-up stores: what do they reveal about the future of retail
By Pierre-Nicolas Schwab •
I’ve received several interview requests during the summer to discuss the future of retail. In today’s article I want to share with you my thoughts about pop-up stores, a (relatively) new forms of retail that reflects changes in our world…
Is there still a future for rural areas, villages and smaller towns ?
By Pierre-Nicolas Schwab •
“Do you have jobs in your country ?”. This is the question asked by a 40-year old man I met in a bar in Italy. The question itself didn’t surprise me. What surprised me is that it was the first…
Marketing strategy : how Tic Tac uses downsizing to make you buy
By Pierre-Nicolas Schwab •
Tic Tac is a brand of the Italian group Ferrero that has a been on the market for more than 40 years. Literally everyone knows the little transparent box containing a few dozens of hard mints. In its country of…
Belfius : 95% of satisfied customers. A customer satisfaction survey that failed?
By Pierre-Nicolas Schwab •
Belfius prides of targeting 95% of satisfied customers. This score is actually so high that it becomes suspicious. In today’s article we’ll investigate the three mistakes Belfius may make that would lead to misinterpreting the results. Get in touch with…
Differentiation: A bookstore paints a dictionary’s page on its facade
By Pierre-Nicolas Schwab •
Getting future customers’ attention is difficult. Consumers are subject to thousands of auditory, visual and olfactory cues every day. Retailers must be very creative to differentiate themselves. A book store in Brussels has found an interesting way to be different,…
The blog enters the summer schedule
By Pierre-Nicolas Schwab •
Dear Readers, First of all we’d like to thank you for reading this blog. We have been very pleased to observe an increase in the audience of the blog. Visitors spend more time on the blog and read more articles,…
La Minute Retail : the future of retail and the impact of digital technologies
By Pierre-Nicolas Schwab •
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Customer satisfaction: BMW enables tracking of your order
By Pierre-Nicolas Schwab •
A few days ago we were dealing with digital innovation in Brussels’ BMW Flagship store. BMW inspired us once again with an IT innovation proposed to customers ordering a new car. Ordering a car can be an amazing and joyful…
Augmented Reality used at BMW flagship store. Guess for what …
By Pierre-Nicolas Schwab •
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
Impossible to manage an HORECA profitably in Belgium ? Not true!
By Pierre-Nicolas Schwab •
In a recent interview Diane Delen, president of the FedCaf (Federation of Coffee Shops and bars), complained about tax rates, monitored cash registers mandatory as from January 2015, too high employer’s contributions. Il all makes it impossible for an entrepreneur…
Uber banned, AirBNB in troubles. What’s the future of the sharing economy?
By Pierre-Nicolas Schwab •
It seems that lobbies are wining some battles against newcomers in mature industries : UberPOP was banned from several countries or cities in the last months (Belgium, France, Italy, Germany) and we were wondering in a previous post whether AirBNB…
Greatest 3D printing quality on earth? Interview of TwinKind’s founder
By Pierre-Nicolas Schwab •
We litteraly fell in love with TwinKind, a 3D printing startup located in Berlin that we visited in April. After the teasers of last week, here comes the time to go more in depth with an interview of Timo Schaedel,…
You’ll never guess where this picture was taken
By Pierre-Nicolas Schwab •
The post of today is not a real post. It’s only a teaser for an upcoming article. Will you guess where this picture was taken ? Leave a comment below and keep tuned … next week we’ll reveal the secret…
Financing SME’s: the advices of Patrick Hannedouche
By Pierre-Nicolas Schwab •
Today we’ll be talking with Patrick Hannedouche who runs Business Angel France, a website dealing with startup financing and growth. Patrick has a very direct writing style which helped him attract a strong online audience. We interviewed Patrick about his…
Type Hype : superbly designed coffee and print shop in Berlin
By Pierre-Nicolas Schwab •
You may remember that we dealt with Paper & Tea in a previous post, a concept store where the Art of tea meets the Art of print. Today we’re visiting Type Hype, another retail concept mixing two categories of products…
Interview of Dirk Steiger, a CFO who became baker and entrepreneur
By Pierre-Nicolas Schwab •
One of the cool and well-known shops of Berlin is Zeit Für Brot, an organic bakery located near Alexanderplatz. We went there and loved the place, its atmosphere, its design and of course its products. We are pleased to publish…
This brand turns its customers into living advertising
By Pierre-Nicolas Schwab •
Freitag is a Swiss fashion brand that got known for recycling ruck tarpaulins, cycle inner tubes and car seatbelts into bags (and now some little accessories like wallets too). The brands not only innovates with its products but also with…
3D printing: interview of Le Fabshop’s founder
By Pierre-Nicolas Schwab •
In a previous post we dealt with the superb initiative of Le Fabshop to install a 3D printing popup sture in the middle of Paris, at the BHV Le Marais. We wanted to know more about the entrepreneur behind Le…
