Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Delta Lloyd : qualitative methods used to reveal business opportunity
By Pierre-Nicolas Schwab •
After the remarkable marketing campaign "The billable Talk" launched by Delta Lloyd to help independent workers get insured for revenue losses, we come back today with Karlien Kelgtermans, Marketing Communication Project Leader at Delta Lloyd Life, on the development of this project…
The Delta Lloyd recipe to acquire new customers
By Pierre-Nicolas Schwab •
Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive as possible. As a consequence little…
Gumelo lets you grow your own food
By Pierre-Nicolas Schwab •
We met the entrepreneurial guys of Gumelo, a Portuguese startup in the food sector, at the SIAL 2014 fair in Paris. We just loved what they do and thought it would be good for them to get some exposure beyond…
Levi’s RED Pop-Up Shop in the Meatpacking District of New York
By Pierre-Nicolas Schwab •
In honor of New York’s Fashion Week, Levi is introducing its RED collection and opening a single pop-up store in the Meatpacking District of New York. This shop possesses the flavor and the harmony of a print magazine by emphasizing the…
SIAL 2014 : and the winner of the innovation award is …
By Pierre-Nicolas Schwab •
You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already…
Can a normal airline still compete with a low-cost pure player ?
By Pierre-Nicolas Schwab •
After SN Brussels Airlines announcement to launch a low-cost alternative, Air France tried to do the same but the plan was stopped by 2 weeks of strike (which may have cost up to 300m€ according to newspapers). Yet what you…
Produce your own food : the new trend
By Pierre-Nicolas Schwab •
There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present…
Back from SIAL 2014 : pictures and impressions
By Pierre-Nicolas Schwab •
Before publishing some detailed reports on the new concepts, innovative products we saw at this year's SIAL in Paris, we thought it may be a good idea to give you a general overview. The SIAL 2014 was just amazing, as…
Essential business tools for startups : 99€ training in Brussels on 29 November
By Pierre-Nicolas Schwab •
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this…
Zalando : e-commerce giant recruits clients offline
By Pierre-Nicolas Schwab •
How can you push your organic growth in e-commerce? That’s basically the problem that Zalando is facing. The e-commerce giant is still not profitable and believes that profitability will come with economies of scale, which can only be achieved through…
Entrepreneurship in Belgium : is the situation really so worrying ?
By Pierre-Nicolas Schwab •
Recent articles in newspapers pointed the decrease of firm creation in Belgium, especially in the Southern part of the country when the creation rate was said to have decreased 11.2% We downloaded the figures from BeStat, the official repository of…
Marketing strategy : Hello Bank launches a pop-up store in Brussels
By Pierre-Nicolas Schwab •
Pop-up stores belongs to the marketing toolbox as a promotion instrument. Fact is that they have been usually used by brands in the fashion sector to promote a collection, raise awareness in conjunction with another event (for instance the Fashion…
How to transform a negative moment in a positive customer experience
By Pierre-Nicolas Schwab •
Today we wanted to finish the week on a positive and joyful note. Today’s post is inspired by KLM, the Dutch airline. There are many frustrating experiences that can happen when you travel by plane, and insatisfaction can arise for…
Quality improvement through reengineering of business processes
By Pierre-Nicolas Schwab •
We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS processes across several divisions, reengineering them into something “lean” and improving the quality…
Suit Supply has found a nice way to measure customer satisfaction
By Pierre-Nicolas Schwab •
Customer Satisfaction surveys have been popular for decades; Yet the response rate to online surveys is very low if there is no reward. One of the major problem is the time required to answer the survey. People don’t have time.…
SIAL : the best place to conduct market research on food & drink trends
By Pierre-Nicolas Schwab •
The worldwide largest food & drink fair will open next month (from Oct 19 until Oct 23rd). Some 6300 exhibitors from 103 countries (!) will attend the show and present what is thought to be the largest products range available…
Sarenza opens her Coffee Pop-up Shop … “with love”
By Pierre-Nicolas Schwab •
From September 19-th through the 21-st , the Sarenza style team will be situated in an ephemeral coffee-boutique in the third arrondissement of Paris to introduce its first collection. This cool first line is produced by Sarenza “with love,” and offers…
How 5-star hotels enhance the customer experience
By Pierre-Nicolas Schwab •
Customers of 5-star hotels are more and more demanding and hard to satisfy. Top-tier hotels have to undergo costly renovations (in Paris alone several palaces like the Ritz and the Lutetia have closed for long periods of time to enable…
New pop-up stores project : weekly update #2
By Pierre-Nicolas Schwab •
As we announced last week we are finalizing an online initiative to store and maintain accurate and up-to-date information about the best pop-up stores worldwide. This initiative is a kind of POC (Proof Of Concept) to test our ideas to…
RFID technology used by Nespresso to enhance customer experience
By Pierre-Nicolas Schwab •
RFID technology has been around for some years now but its applications in B2C remained pretty scarce. In the B2B context it’s a little bit more popular although in most business contexts it’s still in its infancy or at the…
Delvaux and Dandoy associated in a co-branding initiative
By Pierre-Nicolas Schwab •
Let’s finish the week with a brilliant idea of co-branding launched by our beloved brand Dandoy in partnership with Delvaux. For those who don’t live in Belgium Dandoy is a century-old company manufacturing high-quality biscuits, and Delvaux a renown leather…
Online gambling : how has the market evolved since the opening of the market to competition?
By Pierre-Nicolas Schwab •
On May, 13th 2010 the law was passed to open the market of online gambling to competition. Two years after, how does the market look like? Prior to that date online gambling was forbidden in France and gamblers using Gilbratar-…
Where are we heading to with our consumption Society?
By Pierre-Nicolas Schwab •
I started re-reading Jean Baudrillard’ “La Société de Consommation” the other day, an essay that was written in 1970 and that contributed to Baudrillard’s fame. More than 40 years after its publication this brilliant essay remains accurate and descriptive of…
Mistakes to avoid when measuring in-store satisfaction of customers
By Pierre-Nicolas Schwab •
Measuring the satisfaction of customers in a point of sales has always been a challenge for retailers. Paper-and-pencil initiatives are usually launched to measure at a given moment, but until recently nothing was available to measure customer satisfaction continuously. Fortunately…
