Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it's also an opportunity to…
Web Analytics: definition, benefits, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of…
ChatGPT: 4 sources of risk for inbound marketing
By Pierre-Nicolas Schwab •
Companies that rely on SEO to find customers may need help with llead generation. After a few weeks of using ChatGPT and the new Bing, I look at the dangers of these conversational agents for companies using inbound marketing. Based on the search context, I…
Social Media Marketing (SMM): statistics and new strategies!
By Pierre-Nicolas Schwab •
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector's evolution. For example, we'll see in never-before-seen…
Yayoi Kusama and Louis Vuitton: the best of street marketing
By Pierre-Nicolas Schwab •
In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton's…
Click and mortar: definition, advantages, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Click and mortar companies are present in online commerce on both physical and digital channels. By definition, this type of structure is opposed to "pure players" who only sell their products online. This article explains why click and mortar is the future…
Generative AI: 9 types of websites in danger
By Pierre-Nicolas Schwab •
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model…
Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
Diversity at the top: analysis of French management committees
By Pierre-Nicolas Schwab •
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…
4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We'll also go over the exact definition of this concept, which is…
Content syndication: statistics, definition, and strategies
By Pierre-Nicolas Schwab •
Content syndication means publishing your content on a platform other than your own. This article proposes a complete definition of this concept with multiple benefits. On the one hand, content creators use it to increase their online visibility. On the…
5 ways to protect content creators from generative AI
By Pierre-Nicolas Schwab •
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series…
5 social media campaign ideas to engage your audience!
By Pierre-Nicolas Schwab •
In this article, we return to the best practices for a campaign on social networks. Here is how Airbnb, Coca-Cola, or Mastercard became masters of digital communication! After summarizing the most important statistics, we will present 5 good ideas for social…
ChatGPT and Bing won’t replace Google. Here’s why.
By Pierre-Nicolas Schwab •
According to Microsoft, 50% of online searches could be carried out via a conversational agent (Chat BOT) based on generative AI. But what if Internet users are not interested in this value proposition? Everything depends on Internet users' willingness to change how…
3 examples of social proof to convert your visitors into customers!
By Pierre-Nicolas Schwab •
Social proof is an ideal companion to increase your conversion rate. It consists in confirming the opinion of your prospects. Here, we help you better understand the definition of this concept with many merits. Customer testimonials, expert interventions, and case…
Declining podcast market: still a good inbound strategy?
By Pierre-Nicolas Schwab •
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to…
Local marketing: definition, advantages, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
Local marketing compiles a whole set of marketing campaigns on a limited geographical territory. It is based on the needs of local customers and seeks only one thing: to satisfy them! In this article, we will review the exact definition…
Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…
5 effective strategies to increase your user engagement!
By Pierre-Nicolas Schwab •
User engagement is a section of the customer experience. It comprises marketing practices that push customers to extend their use of a digital platform. We rely on verified scientific sources to properly apply its principles to present 5 good user…
What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
ChatGPT and generative AI are shaking up the world of information. In this context, is there still a point in conducting market research? Will ChatGPT replace the work of a market research firm in the future? This question concerns me…
Google vs. ChatGPT: 3-2 for Google
By Pierre-Nicolas Schwab •
Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google's business…
Customer-centric approach: definition and 3 strategic axes
By Pierre-Nicolas Schwab •
Customer-centric approaches put the customer at the center of all business decisions. This means designing activities and processes to achieve maximum customer satisfaction in marketing. These strategies proved particularly successful for brands: our B2C statistics support this. In this article,…
Content curation: 6 key figures and 3 indispensable tools in 2023!
By Pierre-Nicolas Schwab •
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go…
![Illustration of our post "Web Analytics: definition, benefits, and strategy [Guide 2023]"](/blog/app/uploads/social-media-marketing-smm-banner-1024x683.jpg)
![Illustration of our post "Click and mortar: definition, advantages, and examples [Guide 2023]"](/blog/app/uploads/click-and-mortar-online-offline-banner-1024x681.jpg)
![Illustration of our post "Cross-media: definition, strategy, and examples [Guide 2023]"](/blog/app/uploads/cross-media-1024x683.jpg)
![Illustration of our post "Local marketing: definition, advantages, and strategy [Guide 2023]"](/blog/app/uploads/local-marketing-1024x683.jpg)
