You’ll never guess which material Mondavi used to create sunglasses
Extending your product range into different product categories is certainly a growth and profits strategy. Yet it must also be a good long-term strategy and with that in mind brand extension should remain meaningful. We examine today the extension of the Mondavi Winery brand into eyewear. Eyewear made from the barrels’ wood The idea was brought to me by the excellent Creapills website. Mondavi is reknown for its excellent wines, the reputation of which stretches far...
Market research : organic food « baskets »
In 2009 we analyzed the market (link in French) of organic fruits and vegetables baskets in Belgium . We anticipated that some of the players on the market would soon die. What did actually happen ? Consolidation happened In 2009 the market was emerging and we took 3 players in our analysis : BioGusto, Cookitude, Reason2Be. We detected some serious problems in terms of online customer experience and online payment process and announced that we could hardly...
Do firms go bankrupt more often than before in Belgium?
Two weeks ago we dealt with the previsions of bankruptcies in Europe and more particularly in Belgium. We said that the number of bankruptcies will keep increasing in Belgium to reach 11500 firms’ failures by the end of 2014. This figure should however be compared to firms’ creation figures. This is what we do here. The number of bankruptcies increases … One thing is clear from the graph below, the number of bankruptcies has increased 55% between...
Interview of Kenny Martineau, the million-viewer unsatisfied customer
If you don’t know who Kenny Martineau is, may we kindly suggest you read this article first. IntoTheMinds: Kenny, what does “customer satisfaction” mean to you? Kenny Martineau: As far as the Crédit Mutuel is concerned I can’t really understand what it means to them. A bank is supposed to assist customers in their projects and help you overcome difficult times. Quite the opposite happened with my bank. ITM: As a consumer, what do you feel...
Videos are excellent (and effective ways) to complain
In an earlier post we talked about David Carroll, a musician whose guitar was broken by United Airlines. The company proved very bad at managing his complaint and he found no other way than to compose a song (eventually seen by millions of people) to get his complaint addressed. It was shown to be effective (United Airlines compensated him) and seems to have inspired another complainant in France. If you want to learn more on effective...
Which perspectives for firms’ bankruptcies in 2014
More than 11000 firms went bankrupt in Belgium in 2013. Will 2014 be as bad as 2013 ? Bankruptcies all-time high in Belgium 11052 bankruptcies and 27912 jobs lost: those are the sad figures of bankruptcies in Belgium for the year 2013. It’s unfortunately an all-time record. Whereas startups still get affected by bankruptcy in their first years (read our post on the truth about startup failures), the Brussels Chamber of Commerce (BECI) also sees...
Johnny Thijs: Belgium looses all-time most successful CEO in postal world
Political debates about the salary of bpost CEO will deprive Belgium of one its all-time most successful manager. As our article reveals, Johnny Thijs has outperformed all main postal operators CEO in Europe. Johnny Thijs salary: a political debate On Dec 23rd 2013 Johnny Thijs, the CEO of the Belgian postal operator bpost, announced he would not be candidate for a third mandate as CEO. This announcement followed a period of contradictory discussions at political level...
24/05/2008 – 10/01/2014 : almost 6 years of blogging already
As most of you noticed we launched a new version of the blog just before Christmas. It’s now the third version in 6 years. The story of this blog on marketing started on May 24th 2008 as a blogspot presence and, in parallel, as a blog on the French magazine Capital.fr With the development of IntoTheMinds’ activities in market research, customer satisfaction consulting and entrepreneurs coaching, I felt the need to give the blog a more...
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