Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Covid-19: how to ensure social distancing in retail stores and airports?
May20

Covid-19: how to ensure social distancing in retail stores and airports?

What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to flow regulation, and his expertise is therefore valuable in understanding which techniques to implement to ensure that social distancing is maintained in environments where many people usually cross paths. Tips for ensuring social distancing reduce density in...

Read More
COVID-19: 7 specific impacts on the future of the aviation sector
Apr13

COVID-19: 7 specific impacts on the future of the aviation sector

Drastic reduction of fleets, staff cuts, accelerated closure of unprofitable subsidiaries, adjustments to security measures and sluggish demand. This is what awaits the airline industry. The COVID-19 crisis will have an impact for years, and the market will take years, perhaps a decade, to return to pre-crisis levels. In this article, we propose to analyse the domino effect that the paralysis of air traffic will have. You will discover in our analysis the concrete consequences of...

Read More
Belgian railways CEO attacks bad results of satisfaction survey
Feb09

Belgian railways CEO attacks bad results of satisfaction survey

Trains’ punctuality is a strong indicator of customer (dis)satisfaction whatever the country. In countries where trains are still operated by public organizations (France, Germany, Belgium, …) operational objectives are usually set by the State to guarantee that efforts are put into satisfying travelers. In Belgium the quest for more satisfaction led to a “fight” between Belgian railways’ CEO, Jo Cornu, and Customer Defense Association Test Achats. The story Last week Jo Cornu, the CEO of the...

Read More
iDTGVMax: What is the hidden agenda of the French railways?
Jan30

iDTGVMax: What is the hidden agenda of the French railways?

The French railways company (SNCF : Société Nationale des Chemins de Fer) made the news this week when it announced the launch for an unlimited offer with its iDTGV. For 59.99€ per month, travelers would be allowed to take online booked high-velocity trains (called iDTGV) as many times as they’d like. This offer is called IDTGVMax and can be discovered on the dedicated website at IDTGVMax.com This unlimited offer was however limited in size and reserved...

Read More
Google Glass used by SNCF to enhance customer satisfaction
Nov17

Google Glass used by SNCF to enhance customer satisfaction

This article is primarily about the use of Google Glass to enhance the customer experience. But let me first start by dealing with the iWatch (sorry … it’s the Apple Watch). The long awaited Apple watch got finally revealed on Sept 9th. Despite the displayed enthusiasm at the conference, I must confess that I was disappointed. It’s not that the apple watch is ugly, or useless. It’s just that waiting so long had made me build...

Read More