Articles filed underStrategy
Online gambling : how has the market evolved since the opening of the market to competition?
By Pierre-Nicolas Schwab •
On May, 13th 2010 the law was passed to open the market of online gambling to competition. Two years after, how does the market look like? Prior to that date online gambling was forbidden in France and gamblers using Gilbratar-…
Lytro will fail and go bankrupt, unless …
Do you know Lytro ? Most probably not. The technology behind this new product is still in its infancy and distribution of the product has remained confidential. Yet it is a disruptive technology. What is Lytro ? There is a…
Drawing some parallels between Volkswagen and Swatch: two very similar strategies
If you are reading economic newspapers those days, chances are high you come across articles on Volkswagen and Swatch. Both groups are profits champions and analysts just love them. On the one hand Volkswagen became the world’s #2 car manufacturer…
Low-cost and high-profits: business models reshaped
By Pierre-Nicolas Schwab •
In times of economic crisis it is well known that price sensitivity increases. One visible consequence is that low-cost business models like Ryanair, Aldi, Colruyt, Ikea and the like are doing very well. They outperform actually older players and you…
Pay What You Want
By Pierre-Nicolas Schwab •
In 2009 a paper was published in the Journal of Marketing on a new concept called “Pay What You Want” (PWYW) which seemed to be interesting for firms. This research showed counterintuitive results, namely that consumers will exploit their control…
The coffee capsules war will not happen
By Pierre-Nicolas Schwab •
Sara Lee launched last year its Nespresso-compatible capsules. In Paris only 100000 samples were given for free. In August Sara Lee announced that they had reached the 100m$ revenues with this product. Still, the question remains for me whether this…
A PESTLE analysis may have helped the eco-construction sector
By Pierre-Nicolas Schwab •
One of the decisions the Belgian government took to reduce the debt was to cancel the 40% tax deduction on works carried out to reduce energy consumption (isolation, double-glass windows, …). The consequence of this decision will be to change…
