Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
California leads the fight against addictive technologies
Sep25

California leads the fight against addictive technologies

California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber’s drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead to “addiction and the exploitation of our brains”. Infinite scroll soon to be banned in California? Senator Hawley’s target, is first and foremost...

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10753 views on Linkedin : how much traffic on our website ?
Mar22

10753 views on Linkedin : how much traffic on our website ?

I’m about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I’ve been blogging for 12 years and have published some 3500 articles so far. Some are short, some are longer, some are very long (apparently it’s good for SEO) but as a rule I always try to pack as much value as possible for my readers. Today I’d like to tell you the story of an article...

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Facebook’s hidden strategy to increase your addiction
Jan18

Facebook’s hidden strategy to increase your addiction

As part of my good resolutions for 2019 I decided to further reduce my use of social networks which take my precious time away. Banning Facebook during the month of January was my first step to achieve my objectives. To resist the temptation I logged out from all my devices to make it more difficult to access Facebook. In 2018 I also drastically reduced the number of notifications to avoid those temptations. It seems however that...

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Facebook alert: users are massively desinstalling the app in the US
Sep12

Facebook alert: users are massively desinstalling the app in the US

A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible consequence of the Cambridge Analytica scandal, what the report reveals is that US users are massively deleting the Facebook application from their smartphone. Even worse, those who are must...

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2/3 of value lost in 18 months: future of Snapchat doesn’t look good
Sep10

2/3 of value lost in 18 months: future of Snapchat doesn’t look good

What is Snapchat’ future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as the next Facebook, the best social media to capture the attention of the younger generations. Snap Inc. has lost 2/3 of its value in 18 months Snap Inc., the company that owns Snapchat, was introduced on...

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Cambridge Analytica scandal: it’s the user stupid !
Mar26

Cambridge Analytica scandal: it’s the user stupid !

The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who “seem” to discover that Facebook collects an awful lot of data and makes it available to, basically anyone who asks for it. Zuckerberg, king of the hypocrites Everyone seems to discover that the most personal data is being...

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Social networks destroy society: what should be done?
Feb09

Social networks destroy society: what should be done?

Social networks are being accused by their own creators to destroy society and to tear human beings apart (read the interview of Chamath Palihapitya who is a former Facebook VP). At the same time movements like Time Well Spent are emerging to denounce the addictive nature of social networks, artificial intelligence and personalization alike (see my other article on this topic). Atomized behaviours, lack of cohesiveness are some of the...

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The history of media resistance : from printing to social media through TV and radio
Feb05

The history of media resistance : from printing to social media through TV and radio

Throughout history people have shown remarkable resistance to new forms of media, be it books, cinema, radio, TV or Internet. Today social media addiction leads to a new form of resistance. A new book by Trine Syvertsen sums up remarkably the history of media resistance. The electronic version of the book is free and can be downloaded here. Here are some highlights from the book followed by thoughts on the evolution of media...

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If you are addicted to your social media, it’s because you suffer of FOMO
Jan19

If you are addicted to your social media, it’s because you suffer of FOMO

A recent research (Blackwell et al. 2017) has investigated the antecedents of social media addiction. In other words, what makes us look at Facebook, Linkedin, Twitter dozens of times every single day. Five variables were tested : age, extraversion, neuroticism, avoidance, anxiety, and Fear of Missing Out (FoMO). The results, published in the per-reviewed journal “Personality and Individual Differences” show that only fear...

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The one thing Linkedin should do to improve its customer experience
Sep11

The one thing Linkedin should do to improve its customer experience

Many regular users of Linkedin that there is one very frustrating things : getting invitations to connect from people you don’t know and without a word of explanation. Nudging users to provide this explanation is yet only a few lines of codes away. Here’s my advice to Linkedin to improve its user experience.   There are several flaws in the current design of the Linkedin invitation interface. Users are indeed nudged...

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How I got in the TOP10 of Linkedin’s most viewed profiles
Aug10

How I got in the TOP10 of Linkedin’s most viewed profiles

8 weeks ago I started an experiment. I wanted to jump into the TOP10 most viewed profiles of my Linkedin network. I succeeded. Read further if you want to find out how I achieved jumping from the 100th place to the 10th and what it brought me. Short intro : what does my Linkedin network look like My Linkedin network is made of approximately 1980 connections. I removed very few of them along the years, basically only people who really...

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Not sure SnapChat will become a profitable business
Aug19

Not sure SnapChat will become a profitable business

71% of snapchat users are under 25. In a world where businesses try to attract and touch youngsters, this is a very unique selling proposition. Despite a market capitalization of 16 to 19b$ doubts still exist about the business model of snapchat and how it will monetize its users’ database. Will Snapchat be able to really leverage the value of its users’ database ? This is what will deal with in this blog post. Snapchat’s concept For...

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How to drive Generations Y and Z back to traditional media
Aug10

How to drive Generations Y and Z back to traditional media

Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible solution to this difficult problem. A new magazine format for Generations Y and Z Egmont just launched a new magazine entitled Oh My Vlog ! which is dedicated to famous YouTubers, those guys like...

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Will Facebook become your entry door to the Internet?
May27

Will Facebook become your entry door to the Internet?

Facebook strategy is crystal clear. Facebook wants to become the only website you’ll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become useless. Facebook wants to concentrate the entirety of the Internet traffic. To find out how the Internet may look like in 10 years from now, read further. Facebook will become your...

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5 trends that threaten old broadcasters
May13

5 trends that threaten old broadcasters

Old-fashion medias have never been more threatened than today by new consumers’ behaviors. Television channels are certainly in the middle of the storm and must quickly adapt to consumers aged under 30. Read further to discover 5 trends that will re-shape the business models in the coming years. Trend 1: television is not King anymore Recent studies show that younger watchers between 14 and 25 prefer watching TV on a computer...

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Data Mining: does your insurance spy you on Facebook?
Apr28

Data Mining: does your insurance spy you on Facebook?

Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just started an amazing assignment in the field of CRM, Big Data and data mining. On this occasion we’re exploring various way to exploit data from different sources: Facebook, Twitter, connected objects, …. During a group discussion a very...

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Which place for blogs in tomorrow’s communication landscape
Sep12

Which place for blogs in tomorrow’s communication landscape

I read on Mateusz Kukulka’s excellent blog a post dedicated to the place of a blog among today’s myriad social tools. Beyond the arguments developed by Mateusz, which were themselves inspired by a post on another blog, I think that Mateusz is one of the best persons to discuss this issue given his involvement with social medias. I loved his post … because it very much fitted with my situation. I tried Twitter, practiced Facebook. Yet,...

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Credit Agricole: why does a bank communicate that way on Facebook?
Sep15

Credit Agricole: why does a bank communicate that way on Facebook?

Read the literature on service and you will learn that appearances are among the most important criteria to judge service quality. This being said I’m wondering why a bank (namely the French bank Crédit Agricole) communicates so strangely on Facebook. The posts are mainly jokes, conveying a kack of seriousness (which is by definition what a bank, especially in times of crisis, should communicate on). Perhaps does Crédit Agricole...

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