Skwad, a monetization platform for micro-influencers
In this podcast, I hosted Pierre-Adrien Giroguy, the founder, with his brother, of Skwad, a monetization platform for nano- and micro-influencers. The excellent magazine Challenges chose it as one of the 100 companies to follow in 2023. Pierre-Arien talks about Skwad’s creation and growth. As in many entrepreneurial adventures, personal dissatisfaction (a “customer pain”) allowed the idea to germinate. I enjoyed this...
Social media KPIs: the 5-must-have metrics!
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics today. This article proposes to retain only 5 of them: the most important ones! Before that, we will review 5 key statistics on the subject. Then...
Social Media Marketing (SMM): statistics and new strategies!
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector’s evolution. For example, we’ll see in never-before-seen graphs why the year 2021 was decisive for TikTok. Also, we provide several never-before-seen tips for your strategy on Facebook, Instagram, LinkedIn, and TikTok....
Facebook 2022 statistics: teens no longer use Facebook
TikTok has replaced Facebook in the hearts of teenagers. The share of 13-17s using Facebook dropped from 72% in 2015 to 34% in 2022. This is what research, published in early August in the United States, reveals and passed unnoticed. It tells us a lot about the latest Facebook statistics. Use of social networks by young Americans: all the statistics 95% of teenagers are using YouTube in 2022 Tik Tok is the 2nd most popular social...
LinkedIn’s algorithm changed again in 2022: what impact?
LinkedIn’s algorithm underwent some pretty significant changes in May 2022. LinkedIn introduces constraints in its algorithm and takes into account more explicit variables. This has had a substantial impact on the visibility of posts. Although the basic functioning of the LinkedIn algorithm is not changed, we analyze these announcements for you. The goals of LinkedIn’s algorithm changes The rules for highlighting posts...
On LinkedIn, to create a Buzz, it is better to be a young woman…
Analysis of 1118 viral LinkedIn posts shows the domination of women in terms of reactions (likes and comments). Among these influencers, there is also apparent domination (nearly 50%) of women aged 18 to 30. This domination is exercised in terms of the number of profiles in this age group and the number of reactions collected. Although men are more numerous, they collect fewer reactions on average. Lenna Jouot dominates the ranking in...
Marketing: what good will the metaverse really do for brands?
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are not available in the real world. The pornography market could well experience a technological revolution thanks to it. Only for our subscribers: exclusive analyses and marketing advice Email address *...
LinkedIn: the sentiments expressed and their effect on virality
Everyone agrees that the content of LinkedIn posts is a determining factor in the probability that they go viral. So today, I’m not going to answer the question “What should we talk about on LinkedIn?” but rather “How should we talk about it?” I used a corpus of 4 million LinkedIn posts to measure the sentiments expressed and analyze the correlation with their virality. This analysis follows the one I...
224 words, the magic number to boost the impact of your LinkedIn posts
Word count is one of the factors that determines the success of a post on LinkedIn, along with hashtags. I have made an analysis of nearly 5 million posts in 100 countries that shows a linear correlation between the word count of a post on LinkedIn and its number of likes/comments. Posts between 224 and 227 words are 6x more likely to get more than 100 reactions than the average. If you’re interested in this topic, subscribe to...
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How to increase the number of retweets [research]
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you make the most of it? In particular, how can we increase the number of retweets? This is the question asked by two marketing researchers who published their results in the International Journal of Research in...
California leads the fight against addictive technologies
California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber’s drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead to “addiction and the exploitation of our brains”. Infinite scroll soon to be banned in California? Senator Hawley’s target, is first and foremost...
10753 views on Linkedin : how much traffic on our website ?
I’m about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I’ve been blogging for 12 years and have published some 3500 articles so far. Some are short, some are longer, some are very long (apparently it’s good for SEO) but as a rule I always try to pack as much value as possible for my readers. Today I’d like to tell you the story of an article...
Facebook’s hidden strategy to increase your addiction
As part of my good resolutions for 2019 I decided to further reduce my use of social networks which take my precious time away. Banning Facebook during the month of January was my first step to achieve my objectives. To resist the temptation I logged out from all my devices to make it more difficult to access Facebook. In 2018 I also drastically reduced the number of notifications to avoid those temptations. It seems however that...
Facebook alert: users are massively desinstalling the app in the US
A recent market research report published by the Pew Research Center, one of the worldwide leading market research institutes, sheds light on a phenomenon that may be the biggest threat that Facebook has had to face until now. A possible consequence of the Cambridge Analytica scandal, what the report reveals is that US users are massively deleting the Facebook application from their smartphone. Even worse, those who are must...
2/3 of value lost in 18 months: future of Snapchat doesn’t look good
What is Snapchat’ future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as the next Facebook, the best social media to capture the attention of the younger generations. Snap Inc. has lost 2/3 of its value in 18 months Snap Inc., the company that owns Snapchat, was introduced on...
Cambridge Analytica scandal: it’s the user stupid !
The Cambridge Analytica scandal is one of a one-of-a-kind size. It attracted the attention of many and resembles a wake-up call. Yet also triggers some very hypocritical reactions from people who “seem” to discover that Facebook collects an awful lot of data and makes it available to, basically anyone who asks for it. Zuckerberg, king of the hypocrites Everyone seems to discover that the most personal data is being...
Social networks destroy society: what should be done?
Social networks are being accused by their own creators to destroy society and to tear human beings apart (read the interview of Chamath Palihapitya who is a former Facebook VP). At the same time movements like Time Well Spent emerged to denounce the addictive nature of social networks, artificial intelligence and personalization alike (see my other article on this topic). Atomized behaviours, lack of cohesiveness are some of the...
The history of media resistance : from printing to social media through TV and radio
Throughout history people have shown remarkable resistance to new forms of media, be it books, cinema, radio, TV or Internet. Today social media addiction leads to a new form of resistance. A new book by Trine Syvertsen sums up remarkably the history of media resistance. The electronic version of the book is free and can be downloaded here. Here are some highlights from the book followed by thoughts on the evolution of media...
If you are addicted to your social media, it’s because you suffer of FOMO
A recent research (Blackwell et al. 2017) has investigated the antecedents of social media addiction. In other words, what makes us look at Facebook, Linkedin, Twitter dozens of times every single day. Five variables were tested : age, extraversion, neuroticism, avoidance, anxiety, and Fear of Missing Out (FoMO). The results, published in the per-reviewed journal “Personality and Individual Differences” show that only fear...
The one thing Linkedin should do to improve its customer experience
Many regular users of Linkedin that there is one very frustrating things : getting invitations to connect from people you don’t know and without a word of explanation. Nudging users to provide this explanation is yet only a few lines of codes away. Here’s my advice to Linkedin to improve its user experience. There are several flaws in the current design of the Linkedin invitation interface. Users are indeed nudged...
How I got in the TOP10 of Linkedin’s most viewed profiles
8 weeks ago I started an experiment. I wanted to jump into the TOP10 most viewed profiles of my Linkedin network. I succeeded. Read further if you want to find out how I achieved jumping from the 100th place to the 10th and what it brought me. Short intro : what does my Linkedin network look like My Linkedin network is made of approximately 1980 connections. I removed very few of them along the years, basically only people who really...
Not sure SnapChat will become a profitable business
71% of snapchat users are under 25. In a world where businesses try to attract and touch youngsters, this is a very unique selling proposition. Despite a market capitalization of 16 to 19b$ doubts still exist about the business model of snapchat and how it will monetize its users’ database. Will Snapchat be able to really leverage the value of its users’ database ? This is what will deal with in this blog post. Snapchat’s concept For...
How to drive Generations Y and Z back to traditional media
Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible solution to this difficult problem. A new magazine format for Generations Y and Z Egmont just launched a new magazine entitled Oh My Vlog ! which is dedicated to famous YouTubers, those guys like...
Will Facebook become your entry door to the Internet?
Facebook strategy is crystal clear. Facebook wants to become the only website you’ll be using to enter and navigate the Internet. Never before has the message been so clear: everything must go onto Facebook and all other websites should become useless. Facebook wants to concentrate the entirety of the Internet traffic. To find out how the Internet may look like in 10 years from now, read further. Facebook will become your...
5 trends that threaten old broadcasters
Old-fashion medias have never been more threatened than today by new consumers’ behaviors. Television channels are certainly in the middle of the storm and must quickly adapt to consumers aged under 30. Read further to discover 5 trends that will re-shape the business models in the coming years. Trend 1: television is not King anymore Recent studies show that younger watchers between 14 and 25 prefer watching TV on a computer...
Data Mining: does your insurance spy you on Facebook?
Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just started an amazing assignment in the field of CRM, Big Data and data mining. On this occasion we’re exploring various way to exploit data from different sources: Facebook, Twitter, connected objects, …. During a group discussion a very...
Which place for blogs in tomorrow’s communication landscape
I read on Mateusz Kukulka’s excellent blog a post dedicated to the place of a blog among today’s myriad social tools. Beyond the arguments developed by Mateusz, which were themselves inspired by a post on another blog, I think that Mateusz is one of the best persons to discuss this issue given his involvement with social medias. I loved his post … because it very much fitted with my situation. I tried Twitter, practiced Facebook. Yet,...
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