Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Ghost kitchens : the next disruption in the restaurant industry?
Jan08

Ghost kitchens : the next disruption in the restaurant industry?

I recently reflected on Deliveroo’s and Uber’s ghost kitchens which have appeared in various cities (read here and there) of the US and in London (read this article in the Guardian). Those ghost kitchen make perfect economic sense : margins are thin in the restaurant industry, driven by high employees-related costs, rent, expensive equipment and variability in demand. Setting up a restaurant is a bet with a 5 to 20-year...

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The human costs of buying from Deliveroo, UberEats and the like
Mar08

The human costs of buying from Deliveroo, UberEats and the like

Deliveroo communicated that the number of lunch deliveries in Belgium had increased 19 fold ! People start understanding that food delivery is not just a Friday night habit. It can also be experienced during the week and also at lunch. However consumers must understand that their consumption patterns may also have some less positive consequences. Consumers want everything, quickly without extra fee I draw a parallel between the...

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Sharing economy : revenues to be taxed in France
Feb15

Sharing economy : revenues to be taxed in France

The good thing with the sharing economy is that it has empowered individuals to make money. The bad thing is that governments haven’t been able to take much advantage of those new business models. In France the sharing economy represents a turnover of €2.5bn and a workforce estimated to 13000. Needless to say, it was more than enough to get the attention of governments in desperate need of money since the financial crisis has begun in...

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Highlights of one more year of blogging
Dec22

Highlights of one more year of blogging

It’s now been 6 years I’ve regularly posted articles on this blog (some 2100 articles in 3 languages). The design and technical changes we made in 2014 and 2015 were fruitful. The audience increases regularly and since we fixed a cache problem this summer, the French version of the blog is hitting almost systematically the 100k unique users mark on annual basis. The Dutch version of the blog is not doing so good ; despite all my...

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Big Data : Belgian website Realo displays social profile of neighborhood
Jun17

Big Data : Belgian website Realo displays social profile of neighborhood

The news made a big buzz on 17 June in Belgium. Big Data based website Realo.com unleashed sudden polemic after months of existence (see for instance this article in French). Their mapping of real estate properties displayed not only properties for sale, but also social indicators like revenue levels, education and unemployment levels and the percentage of foreigners.   Why did the polemic start The polemic started after the...

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Big Data: TAM Airlines creates unique customer experience
Jun12

Big Data: TAM Airlines creates unique customer experience

Let’s stick with our new habit of having a shorter Friday post. Thanks to our good friends at Creapills, we learned about the initiative of TAM Airlines leveraging Big Data and Data Analytics to increase passengers’ satisfaction. TAM Airlines used a Facebook Connect to get personal information on its passengers. For those of you who don’t know what a Facebook Connect is, it’s a popup that enables a website to capture data from your...

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Explore evolving trends with Google Ngram
Jun10

Explore evolving trends with Google Ngram

I was attending a Big Data and BI conference last week in Paris; one of the presenters, Tom McDonnell of Monterosa, presented an amazing graph. It showed the usage of the word “interactive” in books published between 1900 and 2000. This graph showed without much need for discussion that our world is becoming more and more interactive. The purpose of this post is certainly to convince you of this trend, but rather to introduce you to...

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Data Mining: does your insurance spy you on Facebook?
Apr28

Data Mining: does your insurance spy you on Facebook?

Have you ever thought that what you post on Facebook may have a direct financial impact on the price you pay for products and services? You may want to read further if you want to find out why. We just started an amazing assignment in the field of CRM, Big Data and data mining. On this occasion we’re exploring various way to exploit data from different sources: Facebook, Twitter, connected objects, …. During a group discussion a very...

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Data mining : visualize your data for better results
Mar30

Data mining : visualize your data for better results

Doing data mining can become a quickly exhausting exercise if you don’t know where you are heading to. People can easily get lost and draw erroneous conclusions. Read further and discover a tool that will change the way you manipulate and represent data. Exploratory factor analysis The exploratory and confirmatory factor analysis (EFA and CFA) provide numeric ways to explore the data and to build tentative models. In the end,...

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Data Mining : a concrete example for SME’s
Jan21

Data Mining : a concrete example for SME’s

In 2015 one of the topics we would like to discuss more often on this blog is data mining. You have all heard about Big Data, data mining, business intelligence ; but what those terms really cover remains mysterious for most of us. I guess there is also a desire to keep these terms opaque and fuzzy so that they actually seem complicated and reserved to specialists. But is it really the case? Everyone can do data mining What I do...

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