Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
10 mistakes to avoid when drafting a quantitative questionnaire
Aug13

10 mistakes to avoid when drafting a quantitative questionnaire

Writing a quantitative questionnaire, doing an online survey; all this has become very simple in the age of the Internet. Too simple, no doubt, because errors appear at the very moment of writing the quantitative questionnaire. Read also: Creating a questionnaire for quantitative market research We have listed for you the 10 mistakes that you should avoid when writing the questions of a quantitative questionnaire Using complicated...

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The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1
May01

The secrets of market research: how to avoid pitfalls when creating a new venture. Part 1

Introduction to market research Our aim with this series of articles on market research is NOT to deal with all the little details. There are very good books if you want to deepen your knowledge. Our aim however is to give you a complete overview of why you should perform a market research (also called “market study”) and what are the different steps to carry it out. We want to give you some tips, hints and a few secrets to help...

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The ONE rule to follow to make sure your customers won’t remember you
Jan25

The ONE rule to follow to make sure your customers won’t remember you

It must be the time of the year and the January tradition to take good resolutions; wherever I look, whatever I read or listen to, it’s all about “the x rules to …” (please fill in the blank). A few examples taken from my Linkedin dashboard in the last 60 minutes The 10 rules for successful innovation and technological transfer The 14 rules for predicting future geopolitical events 9 Ways How NOT To Start A Business     First of...

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Service quality and the role of employees in the customer experience
Jan23

Service quality and the role of employees in the customer experience

Previous posts have dealt on several occasions with the important topic of service quality. After re-reading what we had written we found out something important: employees are crucial. Employees are of course important to deliver the service quality that customers expect (although we still need to explain you what service quality really means). However over the last few years what we have noticed that firms tend to describe how...

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Affordable and efficient design strategies
Jan21

Affordable and efficient design strategies

When it comes to design regular readers know that we firmly believe it can be a differentiating factor and it can add value to a business. Yet, design depends on trends, on taste, in other words on lot of external variables that are not under your control. What was well designed yesterday may seem old-fashioned today.   The ROI of design If design is considered an antecedent of value, then we should talk about return on...

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