Articles filed underQualitative research
Hawthorne Effect: definition, impact, examples
By Pierre-Nicolas Schwab •
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…
Improve your focus groups with these 10 online tools
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
Qualitative interviews in B2B: what is the budget?
By Pierre-Nicolas Schwab •
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives…
Qualitative interviews: 7 approaches to recruiting respondents
By Pierre-Nicolas Schwab •
How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you…
