The case of Arash Derambarsh: this imposture is hiding others
Arash Derambarsh has exploded in mid-air. Lawyer, politician, he had received what he called on his blog the “Nobel Prize for Sustainable Development” (the Win-Win Award) had his doctorate in law withdrawn for plagiarism. His doctoral thesis was 92% plagiarism. The bogus thesis was the revealing element of the imposture. But for one unmasked impostor, hundreds of others remain lurking in the shadows, well sheltered. Let us analyse the Arash Derambarsh case and what it teaches us...
EMAC 2011: 40th edition in Slovenia
The EMAC 2011 is the European Marketing Academics Conference and is held once a year. Its purpose is to bring together all marketing scientists (about 1000 members) to present the current status of their research. This year it was hosted by the Faculty of Economics of Ljubljana in Slovenia and we were about 750 to attend. And as usual, no professional marketers attended (excepted McKinsey and … IntoTheMinds). I still not understand why practitioners do not...
New research project: looking for 5 entrepreneurs or marketeers to interview
We’ll be starting a new research project soon and are actively looking for candidates for interviews. The individual interviews will last for ca. 60 to 90 minutes. The topic will be on “customers” in general and the interviews will take place at the Arsenal, in Brussels, where we will settle one day per week with the entrepreneurial community for the coming months. View Larger Map The interviews will be conducted in English, French, German or Dutch...
The service-profit chain at work
I recently read a post by Bruce Temkin on his blog who was emphasizing the importance of employees in the customer satisfaction process. The link between employees satisfaction and customer satisfaction were first made popular by Heskett et al. in 1994 in the Harvard Business Review. I’ve attached the original diagram by Heskett et al. which is a pretty complete view of all the relationships. This being said I’d like to stress here that, although important,...
Next speak at Solvay Business School about Value co-creation
The course is mandatory for MBA students of the Solvay Business School but is also opened to everyone. You can register vua Eventbrite : http://www.eventbrite.com/event/1084117625/efblike Teaser bvs dec 2010 value co creation from pnschwab View more presentations from...
Show me the size of your logo and I will tell you who you are
The way logo are exposed on luxury goods, and in particular brand prominence, reveals a lot about yourself. This is the conclusion of an astonishing study published in September 2010 in the Journal of Marketing («Signaling Status with Luxury Goods: The Role of Brand Prominence» by Young Jee Han, Joseph C. Nunes, & Xavier Drèze). The authors carriedout several experiments and first proved that brand prominence on luxury goods was inversely proportional to the price tag....
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