Open innovation initiatives fail
One of EMAC 2011 participants (from the University of Amsterdam) presented yesterday some facts about platforms of open innovation like MyStarbucksidea and Dell’s Ideastorm. MyStarbucksIdea received some 74000+ suggestions out of which about 300 were actually converted. A mere 0.4%. You can wonder therefore what the value of such platforms really is. Well, I see some positive points: firms using such platforms actually do communicate in some way with customers firms can get suggestions and improve...
Do you know Archiduchesse
Just like Michel & Augustin (whom I’ll meet in a few weeks), Archiduchesse is also a brand that receives much attention currently thanks to its products, 100% Made in France men socks. Archiduchesse is a pretty good example of a brand which was built entirely on Facebook-generated word-of-mouth (WOM). The owner of the company (Patrice …) applies a participative model and even shares the evolution of his turnover with his fans, followers and customers. It may...
