If you want your mobile app to be a success, don’t follow this example
Digital marketing and in particular the role played my mobile apps is crucial. Who would dare saying that it’s not. Yet many firms don’t know how to articulate their digital strategies and in particular how to design successful mobile applications. RTL radio promoted the other day a mobile app which, at first sight, seemed to be build on a superb idea. Yet, our analysis shows that it is doomed to failure. Food spilling is a huge...
How news consumption is influenced by the introduction of mobile apps
As everyone knows the rise of digital technology has changed completely media consumption. Traditional media have lost market share and news consumption has shifted to mobile content. The very business model of traditional media is at stake and the need to rethink the news offer has never been so high. Change is mandatory for those who don’t want to go bankrupt. A recent paper published in the Journal of Marketing (the most renown academic magazine in...