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Marketing, customer satisfaction and loyalty
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Marketing research reveals free apps are bad for business
Dec11

Marketing research reveals free apps are bad for business

A recent marketing research published in the Journal of Marketing reveals that offering a free version of an app reduces the speed of adoption of the paying version of the same app. In other words, you will reduce the odds of selling your mobile app if you propose a free version. This is especially true for hedonic apps (gaming, fun), the study reveals. This study was carried out on the basis of 12315 apps covering a 3-year period of...

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Shared Economy: the three radical changes of the last 30 years
Jul27

Shared Economy: the three radical changes of the last 30 years

The Shared Economy is one hot topic that all medias are covering massively those days. I recently got interviewed by a Belgian magazine for a special issue on the subject. On that occasion I gave them with my view on the evolution of a model that finds its roots in the local trading exchange systems dating back to the 1980’s. LETS : the origins of the Shared Economy Wikipedia will tell you that the idea to share time and materials...

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I tried UberPop: a great customer experience
Apr27

I tried UberPop: a great customer experience

I have written a lot on Uber (some positive but also some more negative things) but never took the time to try. I eventually did and it was great. On the day of the public services strike in Belgium, I decided it was a good opportunity to try UberPop, the carsharing option of the group. The least I can say is that the experience was very positive.   Uber mobile app : so easy to use   Clearly one of the strengths of Uber is...

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Sharing Economy : a new form of exploitation ?
Jan26

Sharing Economy : a new form of exploitation ?

I got a call last week from the TV : they wanted to know more about the sharing economy for a forthcoming broadcast and discuss in particular what it could change in our Society. After 1 hour of discussion I was more pessimistic than ever. I concluded for myself that the Sharing Economy was more of a threat to our model of Society than a real advantage. What is today’s perspective on the sharing economy? It is first of all very...

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