Articles filed underMobile application
Marketing research reveals free apps are bad for business
By Pierre-Nicolas Schwab •
A recent marketing research published in the Journal of Marketing reveals that offering a free version of an app reduces the speed of adoption of the paying version of the same app. In other words, you will reduce the odds…
Shared Economy: the three radical changes of the last 30 years
The Shared Economy is one hot topic that all medias are covering massively those days. I recently got interviewed by a Belgian magazine for a special issue on the subject. On that occasion I gave them with my view on…
I tried UberPop: a great customer experience
I have written a lot on Uber (some positive but also some more negative things) but never took the time to try. I eventually did and it was great. On the day of the public services strike in Belgium, I…
Sharing Economy : a new form of exploitation ?
By Pierre-Nicolas Schwab •
I got a call last week from the TV : they wanted to know more about the sharing economy for a forthcoming broadcast and discuss in particular what it could change in our Society. After 1 hour of discussion I…
