Marketing, customer satisfaction and loyalty
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Amazon Prime Video’s pop-up store says a lot about the streaming market
Jan17

Amazon Prime Video’s pop-up store says a lot about the streaming market

The opening of the Amazon Prime Video pop-up store in Paris from 10 to 12 December 2021 had everything to please: a prestigious address (30 place de la Madeleine), a great brand (Amazon), a promising experience (the video club with Amazon-style), and all this in an ultra-ephemeral format (one weekend). This pop-up store is not insignificant. Beyond the customer experience proposed, it also reflects the state of the streaming market and the importance of acquiring new customers at...

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