Customer experience: This Lisbon store uses a magical recipe to make you buy

Posted By Pierre-Nicolas Schwab on 26 Apr, 2019

Rarely have I seen a store that used marketing so efficiently to unconciously make people buy. “O Mundo Fantastico Da Sardinha Portuguesa” is a a store located on Praça Rossio (Rossio square) in Lisbon which seels sardines in box. Boxes are colorful, bear the mention of a year and a few facts about that year. Different colors are associated to different decades. O Mundo Fantastico Da Sardinha Portuguesa uses several marketing tricks that lead to impulsive buying...