Articles filed underMarket research brussels
“Les Causses”, an example of successful retail concept
By Pierre-Nicolas Schwab •
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of…
One Day One Idea : use offbeat humour to sell your stuffs
The marketing idea in brief Sometimes in worthwhile to be "offbeat", i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia.…
One Day One Idea: the management of customer experience by Cerdan Heritage
Santa Claus brought me this year some very cool “Cerdan Heritage” stuffs. If you don’t know about Cerdan Heritage, read the article we wrote a while ago about this SME started by Marcel Cerdan’s grandsons. The idea in brief Not…
What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation
By Pierre-Nicolas Schwab •
Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is…
