Articles filed underMarket research belgium
The Wine Business Innovation Summit in Brussels
By Pierre-Nicolas Schwab •
The Wine Business Innovation Summit (WBIS in short) was organized on Jan 19th in Brussels to gather entrepreneurs and leaders of the wine industry and fuel inspiration among the participants. The least we can say is that it was successful.…
Service quality and the role of employees in the customer experience
Previous posts have dealt on several occasions with the important topic of service quality. After re-reading what we had written we found out something important: employees are crucial. Employees are of course important to deliver the service quality that customers…
Affordable and efficient design strategies
When it comes to design regular readers know that we firmly believe it can be a differentiating factor and it can add value to a business. Yet, design depends on trends, on taste, in other words on lot of external…
The secrets of market research: how to avoid pitfalls when creating a new venture. Part 2
By Pierre-Nicolas Schwab •
In our first article of this series of 3 on market research, we dealt with the methodology of market research and with trends and competition analysis. Today we move to the analysis of demand and will go in depth on…
“Les Causses”, an example of successful retail concept
By Pierre-Nicolas Schwab •
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of…
One Day One Idea: the management of customer experience by Cerdan Heritage
By Pierre-Nicolas Schwab •
Santa Claus brought me this year some very cool “Cerdan Heritage” stuffs. If you don’t know about Cerdan Heritage, read the article we wrote a while ago about this SME started by Marcel Cerdan’s grandsons. The idea in brief Not…
What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation
By Pierre-Nicolas Schwab •
Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is…
