Articles filed underMarket research belgium
What you need to do to make your clients sign a contract within 24h
By Pierre-Nicolas Schwab •
If you want to do business and land new customers, time is of the essence. Yet I see that very few entrepreneurs have this culture of responsiveness rooted in their DNA. Here is a story that happened to me last…
The Wine Business Innovation Summit in Brussels
The Wine Business Innovation Summit (WBIS in short) was organized on Jan 19th in Brussels to gather entrepreneurs and leaders of the wine industry and fuel inspiration among the participants. The least we can say is that it was successful.…
Service quality and the role of employees in the customer experience
Previous posts have dealt on several occasions with the important topic of service quality. After re-reading what we had written we found out something important: employees are crucial. Employees are of course important to deliver the service quality that customers…
Affordable and efficient design strategies
By Pierre-Nicolas Schwab •
When it comes to design regular readers know that we firmly believe it can be a differentiating factor and it can add value to a business. Yet, design depends on trends, on taste, in other words on lot of external…
The secrets of market research: how to avoid pitfalls when creating a new venture. Part 2
By Pierre-Nicolas Schwab •
In our first article of this series of 3 on market research, we dealt with the methodology of market research and with trends and competition analysis. Today we move to the analysis of demand and will go in depth on…
“Les Causses”, an example of successful retail concept
By Pierre-Nicolas Schwab •
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of…
One Day One Idea: the management of customer experience by Cerdan Heritage
By Pierre-Nicolas Schwab •
Santa Claus brought me this year some very cool “Cerdan Heritage” stuffs. If you don’t know about Cerdan Heritage, read the article we wrote a while ago about this SME started by Marcel Cerdan’s grandsons. The idea in brief Not…
