Feb13

1855.com : how long can they survive?

Posted By Pierre-Nicolas Schwab on 13 Feb, 2012

Life is sometimes hard, especially for losers. Within a few days I read two different articles about 1855.com. The first one was published in the magazine “la Revue du Vin de France” which is a magazine specialized in wine and wine making. The other one was published in Le Figaro, a few years ago. I must admit 1855.com did very well in getting outstanding press coverage. They went to the stock market, and purchased two other...

Relationship marketing again and again

Posted By Pierre-Nicolas Schwab on 16 Aug, 2011

Being on holiday has also some negative aspects. I’m reading more than usual and the more I read the more I’m getting fed up with relationship marketing. Customers relationships here, customers relationships there; it sounds like if those two words would be able to solve all firms’ problems. Software editors have understood that relationship marketing was at least a good solution for them … to make a lot of money. Enter the customers relationship supermarket and...

Interview with Marc Alagem, CEO of Freedelity

Posted By Pierre-Nicolas Schwab on 11 Oct, 2010

Freedelity is a company established in Brussels and which got pretty much press coverage this summer. Freedelity launched a service based on the electronic ID card used in Belgium; namely, Freedelity proposes to use the ID card as a loyalty card. Advantages are obvious: no need to loose time filling in a questionnaire, the data being automatically retrieved from the chip on the ID card no need to have a loyalty card for the shops participating...

1855.com : how long can they survive?

Relationship marketing again and again

Interview with Marc Alagem, CEO of Freedelity

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