Articles filed underLoyalty
1855.com : how long can they survive?
By Pierre-Nicolas Schwab •
Life is sometimes hard, especially for losers. Within a few days I read two different articles about 1855.com. The first one was published in the magazine "la Revue du Vin de France" which is a magazine specialized in wine and…
Relationship marketing again and again
Being on holiday has also some negative aspects. I'm reading more than usual and the more I read the more I'm getting fed up with relationship marketing. Customers relationships here, customers relationships there; it sounds like if those two words…
Interview with Marc Alagem, CEO of Freedelity
Freedelity is a company established in Brussels and which got pretty much press coverage this summer. Freedelity launched a service based on the electronic ID card used in Belgium; namely, Freedelity proposes to use the ID card as a loyalty…
