Articles filed underGaming
How to drive Generations Y and Z back to traditional media
By Pierre-Nicolas Schwab •
Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible…
Quantitative market research firms threatened by a paradigm shift
Well established players in quantitative market research are entering some troubled times. Their business model is being shaken by a paradigm shift operated by Big Data companies. Read further to discover two amazing examples of how big data and data…
Media : Will Le Figaro Premium succeed in selling online news content?
Le Figaro, France’s first newspaper in terms of audience, announced last week it was launching a premium paying edition (Le Figaro Premium). This innovation is a huge challenge, like for all newspapers which have seen offline audience and advertising revenues…
What do buyers of online news content look like?
By Pierre-Nicolas Schwab •
Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results…
