Aug10

How to drive Generations Y and Z back to traditional media

Posted By Pierre-Nicolas Schwab on 10 Aug, 2015

Traditional medias have a huge problem to get in touch with the Y and Z generations, which both have their own media consumption habits. A recent initiative launched by Egmont, a UK-based press house focusing on children, brings a possible solution to this difficult problem. A new magazine format for Generations Y and Z Egmont just launched a new magazine entitled Oh My Vlog ! which is dedicated to famous YouTubers, those guys like Tanya, Alfie...

May13

5 trends that threaten old broadcasters

Posted By Pierre-Nicolas Schwab on 13 May, 2015

Old-fashion medias have never been more threatened than today by new consumers’ behaviors. Television channels are certainly in the middle of the storm and must quickly adapt to consumers aged under 30. Read further to discover 5 trends that will re-shape the business models in the coming years. Trend 1: television is not King anymore Recent studies show that younger watchers between 14 and 25 prefer watching TV on a computer rather than on a TV...

May04

Quantitative market research firms threatened by a paradigm shift

Posted By Pierre-Nicolas Schwab on 4 May, 2015

Well established players in quantitative market research are entering some troubled times. Their business model is being shaken by a paradigm shift operated by Big Data companies. Read further to discover two amazing examples of how big data and data mining might shake the gaming, real-estate and media industries. Market share research is a million-dollar business Many market research firms have specialized in market share analysis. Using panels and armies of people to collect data in...

Apr24

Media : Will Le Figaro Premium succeed in selling online news content?

Posted By Pierre-Nicolas Schwab on 24 Apr, 2015

Le Figaro, France’s first newspaper in terms of audience, announced last week it was launching a premium paying edition (Le Figaro Premium). This innovation is a huge challenge, like for all newspapers which have seen offline audience and advertising revenues decline. It’s today well agreed that advertising can’t entirely cover the costs associated to producing and diffusing news. This conclusion is valid in the newspaper industry, but also in TV (less so in radio broadcasting however)....

Apr22

What do buyers of online news content look like?

Posted By Pierre-Nicolas Schwab on 22 Apr, 2015

Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results have to be interpreted carefully. Most surveys deal with “purchase intentions”, which is not the same as “actual purchase”. You may well declare to someone you intend to buy something; but when the time comes to...

How to drive Generations Y and Z back to traditional media

5 trends that threaten old broadcasters

Quantitative market research firms threatened by a paradigm shift

Media : Will Le Figaro Premium succeed in selling online news content?

What do buyers of online news content look like?

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