Articles filed underFMCG
Nespresso: adapting strategy to a challenging market
By Pierre-Nicolas Schwab •
In this article, I analyse Nespresso's marketing strategy for dealing with an increasingly competitive coffee market. Since losing its monopoly on coffee pods, Nespresso has been engaged in a battle to defend its margins. This battle involves moving upmarket, with Maison Nespresso as a visible symbol of this strategy.
Chocolate Market: 4 Trends to Weather Soaring Cocoa Prices
In this article, I analyze and illustrate 4 visible trends in the chocolate market. These trends are tied to the explosive rise in cocoa prices.
Stabilo: a marketing-based recovery strategy
In this article, I analyze the problems faced by Stabilo in 2024 on the one hand and the success of the Stabilo x Dolce & Gabbana co-branding on the other. This leads me to identify 3 areas for their future marketing strategy.
SIAL 2024: 12 tips to organize your visit [Guide]
By Pierre-Nicolas Schwab •
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
![Illustration of our post "SIAL 2024: 12 tips to organize your visit [Guide]"](/blog/app/uploads/sial-2018-etude-de-marche-france-alimentation-1-1024x683.jpg)
Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
Food: 2 examples of co-branding with luxury brands
By Pierre-Nicolas Schwab •
SIAL was the opportunity to discover several products using the marketing technique of co-branding to differentiate themselves. Discover in this article the brands Galateo & Friends (and its partnership with Swarovski) and Di Martino (and its partnership with Dolce & Gabbana).
Consumers willing to pay 16% more for eco-friendly packaging
By Pierre-Nicolas Schwab •
16%: that's how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers' bias towards eco-friendly packaging. I summarize the…
Ricola: a pop-up store to celebrate the rebranding
The contribution of a pop-up store to the marketing strategy [Analysis]
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](/blog/app/uploads/popup-store-pulco-paris-13-120x90.jpg)
Omie: a brand that advocates total price transparency
19 Crimes: a stroke of marketing genius … often poorly imitated
Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
