Articles filed underFMCG
Fermented Beverage Market: Analysis, Statistics, and Outlook
By Pierre-Nicolas Schwab •
The fermented beverage market is so promising that it is prompting some major international groups to rethink their production strategy. Originating in the United States, this market is now also developing in Europe, as shown by the statistics we analyze in this article.
Sake: A struggling market that’s banking on exports
In this article, we analyze the dynamics of the sake market. Based on the most recent statistics, we show that the market is operating at two speeds, and is nevertheless finding growth drivers abroad.
Picard: Marketing Strategy Analysis and Outlook
The frozen food brand Picard follows a very inspiring... and successful strategy. Growth is on track thanks to marketing built around six key areas. We decode them for you, drawing on numerous recent market statistics.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
By Pierre-Nicolas Schwab •
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
High-Protein Food Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
Halloween: Market Analysis and Outlook
By Pierre-Nicolas Schwab •
The Halloween market has become essential for retailers. Our firm analyzes this market and provides you with the latest statistics.
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