Click and mortar: definition, advantages, and examples [Guide 2023]

Posted By Pierre-Nicolas Schwab on 17 Mar, 2023

Click and mortar companies are present in online commerce on both physical and digital channels. By definition, this type of structure is opposed to “pure players” who only sell their products online. This article explains why click and mortar is the future of customer experience. We have compiled key statistics, major benefits, and outstanding examples to understand everything about this entrepreneurial practice! 7 steps...