Articles filed underÉtude de marché France
Territorial marketing: better results thanks to flow data
By Pierre-Nicolas Schwab •
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
How much does Market Research cost in 2025?
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
SIAL 2024: 12 tips to organize your visit [Guide]
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
What do customers expect from downtown stores? [Survey]
By Pierre-Nicolas Schwab •
In this article, you'll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
Packaging: Consumers Want Change
By Pierre-Nicolas Schwab •
This article presents the results of quantitative research among distributors and consumers. The results highlight significant differences of opinion between these 2 groups.
Valentine’s Day Figures [Market Research]
By Pierre-Nicolas Schwab •
Commercial party or a romantic celebration? The debate is topical every year. What about Valentine's Day figures? More than 27 billion dollars were spent in the United States in 2021 for February 14, compared to about 13 billion euros in…
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