Articles filed underE-commerce
TikTok Shop arrives in Germany: what impact will it have on retail?
By Pierre-Nicolas Schwab •
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
Temu: word-of-mouth marketing
In this article, I offer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Free returns on the way out, despite their benefits
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Product Information Management: ChatGPT changes the game
By Pierre-Nicolas Schwab •
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
E-commerce: worrying trends for 2023-2024
By Pierre-Nicolas Schwab •
The situation for e-commerce retailers is no longer as positive as it once was. The slowdown is noticeable but does not affect all sectors similarly. In this article, we propose a summary of the latest e-commerce statistics. We also draw a parallel with a survey of e-commerce bosses.
B2B2C: its 5 main advantages and 5 concrete examples
By Pierre-Nicolas Schwab •
The B2B2C approach of companies consists in bringing together companies and customers. It combines B2B and B2C players to develop marketing operations with multiple advantages. Brands use this method to create value, increase their notoriety or carry out economies of…
Le Styliste: the conversational assistant who advises you in your shopping
This startup may have needed a market research before going live
Everything will be purchased online: only those offline businesses will survive
Online market research reveals the #1 factor to reduce showrooming
Zalando free-returns policy drives customer loyalty up
