Articles filed underE-commerce
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
Shein at BHV: analysis of a fiasco and outlook for 2026
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
TikTok Shop arrives in Germany: what impact will it have on retail?
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
Temu: word-of-mouth marketing
By Pierre-Nicolas Schwab •
In this article, I offer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Free returns on the way out, despite their benefits
By Pierre-Nicolas Schwab •
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
Product Information Management: ChatGPT changes the game
By Pierre-Nicolas Schwab •
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
E-commerce: worrying trends for 2023-2024
B2B2C: its 5 main advantages and 5 concrete examples
Le Styliste: the conversational assistant who advises you in your shopping
This startup may have needed a market research before going live
Everything will be purchased online: only those offline businesses will survive
