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Marketing, customer satisfaction and loyalty
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Is the younger generation digitally savvier than the old generation?
Oct04

Is the younger generation digitally savvier than the old generation?

It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world was brilliant and humorous. So I had to prepare a post on a subject that is more important than ever: Our digital skills. On what do they depend? How are they measured? How...

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Digitalization : why I will not use my insurance mobile application
Nov21

Digitalization : why I will not use my insurance mobile application

Digitalization in the banking and insurance sectors has led to massive job cuts. In this article I discussed this trend in the banking sector and I debated on TV of this trend in the insurance sector (see here, in French). In light of the dramatic changes that both sectors are currently undergoing, my health insurance company, DKV, recently sent me an email asking to adopt their new digital tool, a mobile application allowing...

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Market research : new retail store opened in Brussels thanks to IntoTheMinds
Apr02

Market research : new retail store opened in Brussels thanks to IntoTheMinds

We are glad to announce that one of our customers eventually found the perfect spot for a new creative leisure store in Brussels. L’Atelier de Myna opened on 8 March 2014 at 144 rue Meyerbeer in Brussels (Uccle) in a 400 sqm space with a large parking lot. IntoTheMinds helped the two entrepreneurs conduct their market research, identify the key success factors and build a meaningful differentiation. Thanks to the results of the market...

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