Articles filed underDigital technologies
Retailers believe in the benefits of in-store digital
By Pierre-Nicolas Schwab •
A survey published in 2023 reveals retailers' expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Is the younger generation digitally savvier than the old generation?
It is hard to resist the pleasure I experienced during the Keynote given by Esther Hargittai (Zurich Polytechnic School) on the second day of the RecSys 2019 conference (Copenhagen, Denmark). Her presentation on inequalities between individuals in the digital world…
Digitalization : why I will not use my insurance mobile application
Digitalization in the banking and insurance sectors has led to massive job cuts. In this article I discussed this trend in the banking sector and I debated on TV of this trend in the insurance sector (see here, in French).…
