Articles filed underDifferentiation strategy
4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We'll also go over the exact definition of this concept, which is…
Local marketing: definition, advantages, and strategy [Guide 2023]
Local marketing compiles a whole set of marketing campaigns on a limited geographical territory. It is based on the needs of local customers and seeks only one thing: to satisfy them! In this article, we will review the exact definition…
7 examples of viral marketing that have made the rounds on the web!
Viral marketing is based on the massive propagation of content produced by a brand. It is a method that lends itself well to sporting events, just like ambush marketing. Moreover, it effectively promotes consumer goods and strengthens branding. But what…
Omnichannel Marketing: why local retailers need to get on board
By Pierre-Nicolas Schwab •
Just before New Year's Eve, a well-known pastry chef with an excellent reputation had prepared a catalog of his productions. They were all more tempting than the others. However, this catalog shocked me and allowed me to publish a plea…
[Podcast] The Secrets of Marketing for Tourism, with Elke Dens (2019 Marketeer of the Year)
By Pierre-Nicolas Schwab •
Elke Dens was elected Dutch-speaking marketeer of the year 2019 for her work as marketing director of VisitFlanders, the Flemish tourist office in Belgium. In this podcast, she details for us the main lines of her marketing strategy to attract…
Marketing: this 10-year-old child will explain to you the concept of differentiation
By Pierre-Nicolas Schwab •
How do you succeed in business today? More than ever, you have to know how to differentiate yourself. Differentiation has become an essential marketing strategy for business success. In this episode of " The Business World with Pierre-Raffaele? " we…
Retail: here’s how you can make it easy for people to buy more
By Pierre-Nicolas Schwab •
How do you make sure your products are visible among a larger assortment and immediately attract shoppers' attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper's brain make decisions What can be done to…
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