Media : Will Le Figaro Premium succeed in selling online news content?

Posted By Pierre-Nicolas Schwab on 24 Apr, 2015

Le Figaro, France’s first newspaper in terms of audience, announced last week it was launching a premium paying edition (Le Figaro Premium). This innovation is a huge challenge, like for all newspapers which have seen offline audience and advertising revenues decline. It’s today well agreed that advertising can’t entirely cover the costs associated to producing and diffusing news. This conclusion is valid in the newspaper industry, but also in TV (less so in radio broadcasting however)....

Apr22

What do buyers of online news content look like?

Posted By Pierre-Nicolas Schwab on 22 Apr, 2015

Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results have to be interpreted carefully. Most surveys deal with “purchase intentions”, which is not the same as “actual purchase”. You may well declare to someone you intend to buy something; but when the time comes to...

Media : Will Le Figaro Premium succeed in selling online news content?

What do buyers of online news content look like?

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