Articles filed underBroadcasting
Media : Will Le Figaro Premium succeed in selling online news content?
By Pierre-Nicolas Schwab •
Le Figaro, France’s first newspaper in terms of audience, announced last week it was launching a premium paying edition (Le Figaro Premium). This innovation is a huge challenge, like for all newspapers which have seen offline audience and advertising revenues…
What do buyers of online news content look like?
Are people willing to pay for online news content? This question has been studied by many people, academic and auctioneers alike. The answer which has consistently been brought is that users are indeed willing to pay for content. But results…
