Old and new ads compared: how has advertising evolved?

Posted By Pierre-Nicolas Schwab on 16 Feb, 2015

If you have ever browsed old magazines you have certainly been amused by how these ads may seem old-fashioned. The codes of advertising have changed so much in the last decades that ads of 30 or 40 years ago, would just not fit in any magazine today. Yet, have you ever compared old vs. new ads and seen the evolution ? We did the exercise for you and prepared a slideshare (below) so that you can actually see the evolution. As you will...

Feb13

Make your ads more effective with this very simple tip

Posted By Pierre-Nicolas Schwab on 13 Feb, 2015

I’m more and more interested in media and advertising and have recently read a lot to better understand consumer behavior when faced with advertisements. Today I’d like to offer you a lesson taught by researchers using eye-tracking to understand consumers’ reactions in front of ads. Exposure to ads is very brief As you may know exposure to ads is typically very short. It’s measured in milliseconds and researchers consider that people...

Old and new ads compared: how has advertising evolved?

Make your ads more effective with this very simple tip

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