1. Black Friday: statistics and outlook for 2026 for an event that has become unmissable

   By Pierre-Nicolas Schwab • 23 january 2026

   Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.

   

2. How to conduct a pricing study using the Van Westendorp method

   21/01/26

   To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.

   

3. DIY Market Study in France: Analysis and Outlook

   12/01/26

   In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.

   

4. Price study: 6 methods compared to optimise your pricing strategy

   22/12/25

   How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.

   

5. Human resources: state of process digitalisation [Study]

   15/10/25

   Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.

   

6. Disability and inclusion: between obligations and reality in the workplace [Study]

   By Pierre-Nicolas Schwab • 3 october 2025

   Legal quotas, variable obligations, and growing awareness: the employment of disabled people in Europe illustrates the contrast between regulation and real business practices.

   

7. Turnover: what strategies are companies implementing? [Study]

   24/09/25

   How can turnover be reduced? This question does not seem to obsess all companies in the same way. We surveyed 1,000 HR managers across 5 countries and revealed their current and future strategies.

   

8. Remote work: are employees cheating? [Survey]

   17/09/25

   In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.

   

9. Kidults: analysis of a booming market

   10/09/25

   Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.

   

10. LinkedIn Top Voice: who are these influencers? [Research]

    31/03/25

    This groundbreaking analysis reveals who the LinkedIn Top Voice program members are. We analyze 1,000 profiles worldwide to reveal the metrics determining entry into this closed circle.

    

11. How to prepare a questionnaire for multi-country research

    26/03/25

    This article presents a 5-step approach to developing a quantitative questionnaire that can be implemented in several countries. This type of questionnaire is particularly useful for multi-country surveys and market research.

    

12. Customer loyalty: cashback proves its worth

    17/03/25

    Find out in this article how cashback programs influence customer loyalty. Based on a unique event in Germany in January 2025, the behavior of millions of customers was observed.

    

13. Restaurants: a market in turmoil

    19/02/25

    In this article, we analyze the restaurant market in Germany and provide you with the latest statistics. Analyzing the German case allows us to understand the dynamics of the European market.

    

14. Survey: 835 Chief Marketing Officers share their priorities

    12/02/25

    In this article, I analyze the results of a survey conducted among 835 Chief Marketing Officers worldwide. You'll find out what trends they're anticipating and their priorities for 2025.

    

15. On LinkedIn, controversial posts earn 10x more views and Likes

    10/02/25

    Discover in this article the results of exclusive market research on the effect of controversy on the virality of LinkedIn posts.

    

16. Digitization: food & beverage industry companies lag far behind [Research]

    05/02/25

    In this article, you will discover the exclusive results of Market Research on the digitalization of 625 companies in the food & beverage industry. The challenges and opportunities are immense.

    

17. Generation Z and work: employers’ perceptions [Research]

    29/01/25

    We have conducted market research among 1,000 employers in 5 European countries to understand how Generation Z employees are perceived. Discover the results in this article and get the full report on request.

    

18. Qualitative interviews: can AI replace respondents?

    27/01/25

    In this article, you will discover that startups want to replace respondents to qualitative interviews and focus groups with artificial intelligence (AI). We analyze this approach and explain its advantages and disadvantages.

    

19. Christmas 2024: trends and forecasts

    06/11/24

    In this article, I present the results of a survey conducted in France on Christmas 2024. It allows us to anticipate consumer behavior. I also explain why consumers are so cautious in 2024.

    

20. German automobile industry: 2024 analysis and outlook [Research]

    21/10/24

    The German automobile industry is in a critical situation. German manufacturers are staking their survival on a shrinking market and a growing number of players, particularly in electric mobility. This article provides a comprehensive overview of the situation.

    

21. Should customer satisfaction still be a priority?

    02/10/24

    In this article, I explain why, despite the current economic climate and the dominance of the "price" factor, customer satisfaction remains the #1 indicator for any company. But you still need to know how to measure it.

    

22. Customer complaints: ChatGPT responds better than humans

    05/06/24

    In this article, I will tell you about market research that compares the quality of human responses to those of ChatGPT when managing customer complaints. The results then lead me to question the future of the human element in customer relations.

    

23. Customer trust: 549 Market Research studies reveal their secrets

    31/05/24

    In this article, you'll discover the 8 factors influencing customer confidence in a company. Confidence is a central concept that plays a role in customer satisfaction and loyalty, among other things.

    

24. The 6 barriers to company transfers

    12/04/24

    Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

    

25. The 7 profiles of social network users

    21/02/24

    The dynamics of social networks depend on their users. They can be analyzed according to their content creation/consumption profile. There are 7 profiles, which we analyze here. Contactez le cabinet d'études IntoTheMinds The 7 types of social network user Research…

    

26. It’s getting harder and harder to produce ideas

    16/02/24

    Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient

    

27. Is it still possible to innovate? The productivity challenge.

    07/02/24

    In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.

    

28. Growth managers don’t post enough on LinkedIn

    05/02/24

    In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.

    

29. Measuring customer satisfaction: SMEs are lagging

    17/01/24

    Research shows that SMEs measure satisfaction less frequently than larger companies. In this article, we provide a clear explanation based on published research.

    

30. Research reveals YouTube’s most secret stats

    12/01/24

    If you want to know everything there is to know about YouTube stats, this is the article for you. Research from 2023 takes an innovative technical approach to the most secret of YouTube stats.

    

31. The downside of participative marketing

    20/11/23

    Co-creation can be an interesting marketing approach for strengthening ties with customers. However, it is important to consider the possible negative effects of such a project. The example analyzed in this article demonstrates this.

    

32. Free returns on the way out, despite their benefits

    03/11/23

    Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.

    

33. The 5 types of qualitative interviews and their applications

    01/11/23

    If you plan to conduct qualitative interviews (e.g., for market research), you need to think carefully about which variant best suits your project. In this article, we'll look at the different variants and explain when to use them.

    

34. Market research: When should you involve your customers?

    27/10/23

    Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.

    

35. Don’t smile too much if you want to be perceived as competent

    25/10/23

    How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.

    

36. Colruyt champion of price changes [Research]

    18/10/23

    In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.