What is the future of the non-food retail sector?
By Pierre-Nicolas Schwab •
The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.
6 Qualitative Data Coding Techniques
In this article, you'll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique's advantages and disadvantages are presented so you can make the best choice.
Vuitton x artists collaboration: works of art or luxury products?
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai
Japanese brand Sony innovates again by opening its Aquatech Store Xperia. The futuristic aquatic concept store is located four meters under the sea, in the The World Islands off the coast of Dubai. The pop-up store launched on December 3, 2014. Its…
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