Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to write a blog like a pro : my blog routine
By Pierre-Nicolas Schwab •
People ask me regularly how I manage to publish 3 articles per week in 3 languages. A large part of this is due to my writing routine. Here's how I manage to get it done quickly Limit your topics and…
Combining ethnography and Big Data in market research : a real example
By Pierre-Nicolas Schwab •
Qualitative research techniques have inherently an ethnographic background that many market research firms tend to ignore. Qualitative techniques are there to help researchers discover what's going on and build their assumptions. This is exactly what we tried to do when…
Walmart wants to deliver you IN your home
By Pierre-Nicolas Schwab •
It should be always easier for people to order online, and in particular the delivery should be a smooth experience. Market researches show that delivery is actually a real pain point and the source of many complaints (delivery times longer…
A nudge at Brussels airport : WWF Panda wins charity competition
By Pierre-Nicolas Schwab •
We talked about nudges this week on this blog (see our article on the Icelandic nudge to promote public safety). Today I'd like to give you another insight into behavioral economics and show you how human behavior can be influenced…
Make big data and algorithms part of the public service media eduction plan
By Pierre-Nicolas Schwab •
On 6 October 2017 I was invited by the Eurovision Academy to give a speech at their General Assembly in Vilnius (Lithuania). The Eurovision Academy is the department, within the European Broadcasting Union, that is responsible for training employees from membres (public…
An interesting example of nudge applied to public safety in Ísafjörður, Iceland
By Pierre-Nicolas Schwab •
I've developed an interest for the study of nudges after reading the book by Dan Ariely. Nudges can be considered a sub-discipline of behavioral economics (founded by George Lowenstein). To define a "nudge" using my own words, I'd say it's…
Customer satisfaction : courtesy ensures everlasting emotions
By Pierre-Nicolas Schwab •
I happen to be very often on business trips to meet clients. One recurrent problem when you travel alone is to find a place for dinner where you'll feel welcome although you are alone. I was in Amsterdam for a…
Market research : hot technological trends for future TV experience
By Pierre-Nicolas Schwab •
The IBC fair in Amsterdam drives a lot of smart minds together. A lot of market research firms are present to discuss market trends and evolution. This year a debate ("Hot or not: What are the hottest new TV technologies and…
Market research : how to set up the price of new products and services
By Pierre-Nicolas Schwab •
In a recent post I told you the story of my friend Patrick who faced the request of a customer not aware of the price oh his high-end services. This turned into a very frustrating experience for both. In today's…
Customer satisfaction is all about expectations : a real example
By Pierre-Nicolas Schwab •
My good friend (and former customer) Patrick Mascart is in the photo/video business and has also become an expert in aerial photo and video services. Through his agency he has worked for prestigious clients like the European Commission and many…
Consumer behavior : why do we leave online reviews?
By Pierre-Nicolas Schwab •
On the occasion of the RecSys 2017 conference I was fortunate to attend Prof. Lowenstein's inaugural talk that offered an inspiring overview of behavioral economics applied to recommendation systems. In particular Prof. Lowenstein explored the psychology of information sharing which…
Signs of the Times : an artistic project on algorithmic recommendations
By Pierre-Nicolas Schwab •
Recommendations are everywhere online but offline recommendations have never been heard of. Until New-Zealand based artists Scott Kelly and Ben Polkinghorne chose to use this widespread technology in an offline context. The result is an eye-opening experiment called "Signs of…
Workshop on fairness and ethics in recommendation systems
By Pierre-Nicolas Schwab •
On the last day of the RecSys 2017 conference I was fortunate enough to be in the organizing committee of the workshop on fairness, accountability and transparency in recommendation systems (F.A.T.REC). This workshop was the first of its kind within…
Market research : evolution of food purchasing behaviors on the French market
By Pierre-Nicolas Schwab •
What are the significant trends in the food market? What is consumed, and how? In this article, we return to the evolutions of this market. Discover also the prospective study that we carried out on the future of the retail…
3 key principles to follow for your good customer satisfaction surveys
By Pierre-Nicolas Schwab •
I hear companies claiming they have x% or y% of customer satisfaction, proudly claiming Net Promoter Score (NPS) of so much and that many returning customers. While these figures seem great at first sight, this doesn't tell us much. Read…
How Big Data will influence the future of advertising
By Pierre-Nicolas Schwab •
"What is the impact of Big Data on online advertising" is the question I was asked to answer on the occasion of an EGTA (European Group of Television Advertising) workshop that took place on 29 and 30 June 2017 in…
How has our blog audience evolved in the first half 2017
By Pierre-Nicolas Schwab •
More than ever this blog is a therapy and a discipline. It forces me to read a lot, from various sources and to reflect on how I can integrate this knowledge in my daily marketing practices (for more information on…
French President Macron listens to his customers
By Pierre-Nicolas Schwab •
We discussed in our latest article why CEO's and top executives should talk directly to customers (especially in B2C) to understand problems with their products and services and help them find remedies to customer dissatisfaction. If you follow French politics…
How to use single-sign-on in retail to improve customer experience
By Pierre-Nicolas Schwab •
I recently gave a speech on identity management and GDPR at the Gigya Identified 2017 conference in London. There I had the opportunity to listen to another Julien Marlot who is the head of digital activities at Unibail. Unibail-Rodamco is…
Big Data and ethics : how visualization can screw it up
By Pierre-Nicolas Schwab •
Following our first article on the Big Data and Ethics meetup organized at Digityser on 15 June 2017, we'd like to cover today another very interesting presentation by Leenke De Donder. Lenke dealt with an aspect the importance of which…
Airlines loyalty programs : different countries, different benefits
By Pierre-Nicolas Schwab •
Loyalty cards have been an important innovation when it comes to increase customer loyalty. It ll started with American Airlines and the least we can say is that the airline industry is the one which has probably pushed the concept…
The right to failure doesn’t exist with artificial intelligence. This is terrible.
By Pierre-Nicolas Schwab •
Artificial intelligence, algorithms based on machine learning, have turned our lives into one of efficiency where failure doesn't exist anymore. For algorithms an error doesn't exist ; it's just a prediction that hasn't worked because of missing data points. This…
Moncler and DKV don’t care about customer complaints
By Pierre-Nicolas Schwab •
Who said big companies are customer-centric and focused on customer satisfaction ? Besides firms which tweak their satisfaction surveys to obtain better results (see the example of Belfius), others simply seem to ignore the basic principles that ensure satisfied customers.…
Big Data and Ethics : first sucessful meetup at DigitYser in Brussels
By Pierre-Nicolas Schwab •
On 15 June 2017 my friend Philippe Van Impe gave me the opportunity to organize the first meetup in his newly opened Big Data temple in Brussels : DigitYser. And what a success ! The topic of this first Meetup…
