Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

15/12

My Sephora: rewarding commitment beyond purchases

In October 2025 Sephora launched a revamp of its customer loyalty approach with My Sephora. The My Sephora loyalty program had been launched in 2003 and this overhaul truly redefines traditional practices. I won’t say it’s a revolution, but rather a decisive strategic evolution. From…
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08/12

Technogym: innovation, the key to its global success

When it comes to high-end fitness, one name always comes up: Technogym. Founded in 1983 by Nerio Alessandri in the small town of Cesena, Italy, this company has revolutionised the sports equipment industry by placing technological innovation at the heart of its strategy. Today a…
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