Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

05/01

Nespresso: adapting strategy to a challenging market

The coffee market is undergoing a profound transformation. Since its patent entered the public domain in 2011, Nespresso has been particularly under pressure. On one hand, competitors are not hesitating to cut prices to capture market share. On the other hand, it faces a global…
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02/01

Shein at BHV: analysis of a fiasco and outlook for 2026

The installation of Shein at BHV constitutes one of the most controversial commercial events of 2025 in France. This alliance between the Chinese fast fashion giant and the iconic Parisian department store triggered a real media and social storm. This fiasco calls for a comprehensive…
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