Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

19/08

Decathlon: analysis of strategy and perspectives

Who doesn’t know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to its 1,902 stores across 74…
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12/08

The retail media market: analysis and outlook

Le retail media has established itself in less than a decade as one of the most dynamic advertising channels in the world. The model emerged at Amazon in the United States in the early 2000s and allows retailers to monetize their audience and first-party data…
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