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Market research
Brand awareness
Customer satisfaction analysis
B2C and B2B surveys

Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

09/03

Picard: Marketing Strategy Analysis and Outlook

The French frozen food market is undergoing a period of profound transformation. With a turnover of €6.2 billion in France at the end of October 2023, this sector is experiencing contrasting developments that are redefining the rules of the game. In this shifting context, Picard…
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06/03

Brand Extension: The Winning Strategy for Luxury Brands

The luxury sector is going through a rather challenging period after the boom years of Covid. The customer base is evolving, generational expectations are diversifying, and major maisons must adapt. Brand extension is a strategy that many of them have chosen to pursue. This strategy…
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