Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

21/09

BMW: Analysis of strategy and outlook

BMW’s strategy is going through an unprecedented period of tension since the Covid downturn. Its situation echoes the difficulties faced by other German carmakers such as Porsche or Volkswagen, which we have already covered. In the first quarter of 2026, BMW delivered approximately 566,000 vehicles…
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14/09

IKEA: A New Strategy to Maintain Market Leadership

In 2026, IKEA is selling less and attracting more people. The Swedish group’s global revenue is declining for the second consecutive year, to €44.6 billion. At the same time, volumes and the number of customers are increasing by around 3%. This paradox is the visible…
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