IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

17/09

Remote work: are employees cheating? [Survey]

Since the democratization of remote work in the wake of the health crisis, many companies are questioning its concrete effects on productivity, innovation, and especially how employees report their activity. For behind the image of the autonomous remote worker lies a more nuanced reality. Between…
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16/09

The adult pacifier: a new marketing opportunity?

Is our society unwell? When I see certain marketing trends emerging, I’m absolutely convinced of it. Let me tell you about adult pacifiers. The kidult market will seem tame in comparison. The adult pacifier trend originated in China and, like in all bad movies, was…
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