Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

08/05

Online Surveys: What Factors Influence Participation?

Our survey institute conducts several hundred surveys each year, and the factor that varies every time is the participation rate. I had already discussed in a previous article the differences between “professional” respondents and occasional respondents. In today’s article, I wanted to go one step…
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06/05

Coffee Market: Analysis and Outlook

Will coffee become a luxury product? Probably not to that extent, but it is clear that coffee prices have risen sharply in recent years and that some players (including Nespresso) are clearly moving upmarket to increase their margins. Drawing on our experience in market research,…
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