Articles filed underWord-of-mouth
Referral marketing: definition, advantages, and strategic guidelines
By Pierre-Nicolas Schwab •
Referral marketing relies on a brand's existing customer base to increase its number of prospects. Companies identify their best "referrers" and encourage them to spread positive messages about their offer. This practice of word-of-mouth, under the influence of brands, is…
Vulgarity increases the perceived value of customer reviews
Customer satisfaction (or dissatisfaction) is the source of word-of-mouth. But does the person receiving the message believe it? A 2022 research sheds light on electronic word-of-mouth and, more specifically, on customer reviews left on websites like Yelp and Amazon. The research shows that using…
Belfius : 95% of satisfied customers. A customer satisfaction survey that failed?
Belfius prides of targeting 95% of satisfied customers. This score is actually so high that it becomes suspicious. In today’s article we’ll investigate the three mistakes Belfius may make that would lead to misinterpreting the results. Get in touch with…
Do you know Archiduchesse
By Pierre-Nicolas Schwab •
Just like Michel & Augustin (whom I’ll meet in a few weeks), Archiduchesse is also a brand that receives much attention currently thanks to its products, 100% Made in France men socks. Archiduchesse is a pretty good example of a…
The effects of word-of-mouth over time
By Pierre-Nicolas Schwab •
In this article, I propose to take a look at word-of-mouth, its effects, but also what causes it. You will also find an interview we conducted with one of the world's leading specialists in customer satisfaction. The effects of word-of-mouth…
