Articles filed underWine
19 Crimes: a stroke of marketing genius … often poorly imitated
By Pierre-Nicolas Schwab •
In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of "mass market" wines. By introducing augmented reality with its "19 Crimes" wine, they turned the customer experience upside down, and sales of "19 Crimes" went from 4 million…
The Wine Business Innovation Summit in Brussels
The Wine Business Innovation Summit (WBIS in short) was organized on Jan 19th in Brussels to gather entrepreneurs and leaders of the wine industry and fuel inspiration among the participants. The least we can say is that it was successful.…
1855.com : how long can they survive?
Life is sometimes hard, especially for losers. Within a few days I read two different articles about 1855.com. The first one was published in the magazine "la Revue du Vin de France" which is a magazine specialized in wine and…
Is this what marketing in the wine industry looks like?
By Pierre-Nicolas Schwab •
A friend just offered me a bottle of wine. It was just wonderful. Thank you. What surprised me was the tag attached to it, which claimed the 94 points obtained from Robert Parker in the Wine Advocate. Well, ok everyone…
